[00:00:00]
Genecia Alluora: The key to unlock consistent success. The key to unlock that diamond within you. No other things involved. This is what you need to do and must do tonight. You can do it because I've done it. As long as you have a mentor who can take you from where you are now to where you want to be, you can shortcut your success. You can be different in order to make a difference. Turn your talent into your business. Turn your passion into a paycheck by being you, by being you and owning you. Give yourself a second chance. Never say no to your failures. As a woman, we have the power in our hands. Never let your fears hold you back. Quit thinking and start doing. Life is really short and keep pursuing what you truly ever wanted to achieve. Women come together. Alone, we are strong. Together, we are unstoppable. The Soul Rich Woman Blueprint is going to be transforming your life today, yesterday, last year. Because you took action today, I'm going to say more power to you.

[00:01:16]
Genecia Alluora: Hello, gorgeous. And welcome to today's episode of Soul Why? Secrets of the Soul Rich Woman Blueprint. I'm your host, Genecia Alluora. Today's episode, I want to talk about webinars. And yes, before I start, do check out. I've got two free webinars for you. One is on how do you 10 X your financial independence by building your online brand? And the other one is how do you use podcast or audio marketing to 10 X your financial independence? These are two free webinars that is absolutely for you to upgrade yourself and learn something. And of course, I've got an offer at the end of those webinars, so do check it out at soulrichwoman.com.

[00:02:07]
Genecia Alluora: So coming to the topic of webinars, why must you do Webinars? It's a recorded version of what we call your presentations, your online training that you have already probably been doing, either teaching your students in the university or teaching your colleagues about a certain topic that you're presenting, or even just presenting in a training room full of learners who are waiting to learn from you. So there is a difference between a teaching webinar and a selling webinar. Okay, so these are two different things altogether. A teaching webinar is basically something that you are teaching step by step that by the end of a classroom setting, I would say, three days, five days, one day, they would learn something.

[00:03:05]
Genecia Alluora: Okay, this webinar could be a recorded version or a live streaming version. Recorded means it's already done. You've recorded, it becomes like an online course. Yet at the same time, it's only not limited to just one small tiny segment. It could be a six hours, eight hours a webinar, or it can be a 2 hour or 4 hour master class. Don't be confused with the terms, but literally it means the same thing, just different permutations. The live streaming type, what we call the... You have to be there still, and you are conducting live in person, but over different softwares that you are using, whether is it over StreamYard or Zoom, whatever software that you are using to deliver the training program over that online space.

[00:04:05]
Genecia Alluora: Okay. So it comes with two different forms, and that is what we call the teaching webinars. Now in teaching, there could be elements of selling, but not entirely if you're already paid to do that, to deliver that webinar. But what you could do is you can do seeding. That will leave it for another episode. For the other type of webinar is what we call the selling webinar or what I call the main seeding webinar. Now, these seeding webinars are defined as webinars that you teach, but you don't over teach. It's more like a preview, but yet you are giving value. Now, the misconception of preview means you're just scraping the surface, you don't do any value, you're just salesy, salesy, salesy. Now, that's usually the wrong mindset, probably because of a couple of reasons. Because someone has done it to you and you've received absolutely no value.

[00:05:10]
Genecia Alluora: Number two, the people around you think that if you're not teaching, means that you're lousy. Number three, all people think that preview means it's not teaching. In the actual world, previews are great. It's like appetizer. Think about it as you're going to a French restaurant, you're going for an appetizer, and then you go for the main course, and then you go for dessert. So think about like going to a fancy restaurant. So the selling webinars or what we call the seeding webinars is webinar that allow you to set up for the next stage, for people to be willing to invest in themselves to go to the next level. Okay, these are what we call the seeding webinars.

[00:06:07]
Genecia Alluora: Now, the seeding webinars usually are of great value. People like me, yes, I will say it's me, who do these webinars really well. Usually, you will get a lot of people signing up for your next stage programs because people actually can see the value that you are delivering. Now, the disclaimer of this statement have to bear in mind that you must be targeting the right customers. Sell to everybody, sell to nobody, speak to one, speak to many. Now, Soul Rich Woman, we have done since 2015, and I want to tell you that we understand our fishers really well. We understand who we are serving. It's definitely not me. My fishers, the customers that I'm serving is not Genecia. The customers I'm serving in Soul Rich Woman is not Genecia. Okay? So in case you're wondering, yes, I know my fishers really well.

[00:07:07]
Genecia Alluora: So we are serving stay at home moms, nine out of five employees who are thinking getting out of the red race, who wants to look into branding themselves, being different in the online world, being seen as a leader, and also female entrepreneurs. So when you understand your target market or what we call the potential customers in very specific terms, that is when your webinars will be the most effective. If you are an image consultant or beauty consultant and you say, I'm going to do a webinar that sells skincare products, so anybody with skin is going to be my customer. So here are some fairytust to help you to stay awake because anybody who have skin is not your potential customer. You need to go back to looking and defining who are your fishers and what are your fishes and where are your fishes.

[00:08:14]
Genecia Alluora: Fishes means customers. Okay. So if you attend our Soul Rich Woman Blueprint digital course or our live webinars, this is what we are going to teach you in detail. So coming back to the thing about webinars. Selling or seeding webinars are most effective if you would like to promote a next level program, a bigger ticket item program where you get people to say yes to you with small agreements and then setting up ready for success. I absolutely love webinars. Usually how long are the duration? So training webinars are quite different. It can range from two hours, four hours, six hours, eight hours, three days, five days. You get the drift. Whereas for seeding webinars, it is usually about 90 minutes.

[00:09:09]
Genecia Alluora: Okay, there is a structure to that and depending on how big the audience and where are your audience coming in from, sometimes it can range from 90 minutes to up to 3 hours. But the recommended is about 90 minutes and depending on how hot or cold or warm are your audience or what we call the traffic is. Okay. So depending on your traffic, whether it's hot, cold or warm and then you decide how long it should be. So usually for our cold traffic it's about 90 minutes. Sometimes if you have a bigger community already warming up to you, you can do a longer one up to even 3 hours. Okay, so depending where you are nurturing. Your fishes at the stage that they are at of their buying journey with you, that will determine how long your webinars are going to be but for a start a 90 minutes Webinar will be good.

[00:10:14]
Genecia Alluora: Then the question is I often get Genecia, why not? I do a 20 minutes, I do a 60 minutes or 45 minutes. Well it's okay if you do a 20 minutes, 60 minutes or 45 minutes webinar, that's fine as well depending on your types of fishes and the market that you are serving, like I said is a seeding webinar. It's getting ready to ask your customers or potential customers, potential fishes to invest in themselves to go to the next stage. So if you are not ready priming them really well. The conversion rate of them converting to go to the next level will not be as high. And probably usually when they're online, you know what, you don't have salesmen there to talk to them, have a piece of paper to answer their queries. Webinars are powerful because they can be automated. They are your salesman without you hiring a salesman at all.

[00:11:12]
Genecia Alluora: So they are your salespeople, they are your army of salespeople without you hiring extra people to do the work of closing for you. So you as a speaker, a trainer, a consultant and coach and author, if you're presenting a seeding webinar that is important to keep in mind, what exactly are you doing with your online webinars? Are you just leaving it open ended and therefore not getting enough conversions or are you looking seriously? If this is going to be a livelihood and you are going to scale, you're going to grow and even if you're just starting out you want to get more leads and more inquiries, really looking into setting up your webinar, seeding webinar for success is key. So 60 minutes to 90 minutes is highly recommended depending of course on your skills as well the objectives and of course how are you going to seat and how are you going to present your offer.

[00:12:21]
Genecia Alluora: Okay, I'm going to share more of this in the following episodes. So if you have got any questions feel free to connect with me at shor.by/ask. In this link, you'll be able to connect with me, ask me questions where I will answer them on the next episodes of podcast if your questions are selected or being answered on my live streams all right, so my name is Genecia Alluora. Be blessed, stay safe. I love you and take good care of yourself. Bye for now.

[00:13:06]
Genecia Alluora: Thank you for joining me today. I would love you to connect with me on Linkedin, Facebook, or Instagram and share with me your thoughts on today's episode at Genecia Alluora. Alternatively, you can send me an email at hello@soulrichwoman.com. I have a free gift for you on our website. Secrets of personal branding and also how do you delegate 80% of your to do list to your assistant so you can make money online and focusing on your zone of genius? And that is available at soulrichwoman.com. Join the number one leading female entrepreneur network in Southeast Asia, connecting more than 200,000 women across the region. Be a Soul Rich Woman. Dream to shine. Woman leader, leader activated. Alone, you are strong. Together, we are unstoppable.