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Genecia Alluora: I believe we can change the world, but that first, we've got to stop living in fear of being judged for who we are. Hi, I'm Genecia Alluora, founder of the number one leading female entrepreneur network in Southeast Asia, supporting 1 million women to own and love the F word. Being fabulous, having freedom, financial independence and family. With a challenge to women everywhere to stop talking themselves out of their dreams. So why? Secrets of the Soul Rich Woman Blueprint identifies the excuses to let go of, the behaviors to adopt, and the skills to acquire on the path to growth, confidence, and believing in yourself to be recognized as a leader online, get clients online, and to have more impact on the world.

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Genecia Alluora: Stop believing the lies about who you are so you can become who you were meant to be. You are just an F word away from the life you want, the marriage you want, the family that you want is going to be fueled by the business and life you build. Join me, be a Soul Rich Woman. Alone we are strong. Together, we are unstoppable. Welcome to the show.

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Genecia Alluora: Hello gorgeous and welcome to Soul Why? Secrets of the Soul Rich Woman blueprint. I'm your host, Genecia Alluora. Today on this episode I want to talk about producing your own book, especially ebook. Something that can solve one problem for your client or potential client immediately. Something that you as a leader whether you're a female entrepreneur, you're a 9 to 5 employee, you're a business owner that you can put out there on your social media, on your podcast that allow people to download creating the desire for people to down load and want to give you their email address, their phone number and their name. Would that be something of interest for you? Well, if that is, stay on. Okay, I'm going to share with you how to do it within 24 hours?

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Genecia Alluora: Yes, 24 hours. Okay, so first and foremost, the first thing that you need to do when you want to do up an ebook is not to look everywhere, it's not to do some Google research and things like that. First and foremost, you have to look into what is the one problem you want to solve for your customer, a potential customer. What is the one thing that when you put out there people will want immediately? Think about the book that I always talk about. Would you want to learn how to play a guitar in 24 hours, 48 hours, or learn how to play My Heart Will Go On by Celine Dion in 6 hours? You want something that can solve your problem immediately. Something that now, as of now, I can take action on and it can give me immediate results. Gone are the days where long winded books are there to give you that you can give people and allow people to download. Gone are the days so it's no longer just another ebook download or freebie that you're giving out there. You are allowing people to build that instant trust and instant connection with that download that you're providing.

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Genecia Alluora: And that is key to success in the online world right now in this current times. Okay, so the first thing first is identify the one problem that you're solving immediately. So that is really very important. The second thing you want to be looking at is, How are you wording it? So, like for Janet Aisha Quack, she is a 9 to 5 employee, 25 years in the regional leadership position in MNC APAC region. And she has so much experience in being hit hunted and providing advice to her team as well of being hit hunted. So, to be hit hunted, you need to have a certain skill set, a certain type of resume, a certain type of social media presence in the online world to be seen as a leader. So Janet put together this ebook. It's called 21 ways to be hate hunted anytime in your career, would you want to download it? I would want to download it. I want to know how to be hithunted. Even though it's COVID-19 in any challenging situations and still get offers of the same pay, equivalent pay, or even higher. I want that.

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Genecia Alluora: So that is why it's important to not just create any ebook or any book you're thinking about. It is as quickly as possible, put something together that can solve that one problem immediately and allow some form of advice that they can take action on to have a small result in order for them to build trust with you. Last but not least, how are you allowing them to connect with you? Is it through your social media? Is it through a phone call? Is it through a funnel? Is it through a website? What is it that you are putting in your call to Action? So always remember to put in call to action into your ebooks so that people will know how to contact you and where to contact you and it's consolidated in a single area. Will recommend you to put your download and your ebook in an area where it's easy for you to share the link, share it out easily and allow people to just at any time, at any space to be able to put in their name or email address or name, email address and phone number to acquire this ebook of yours that is relevant to them.

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Genecia Alluora: Because people want to be able to do this at any time that they want, not the time that you want. So if I want it now, at this instant, I want to go and download now. Are you giving them that now? Experience. And by giving them now, you will be able to capture the attention because the consumer behavior right now has changed. It's no longer they will wait for a while before they download. They will probably at any point before they sleep, they serve the net. They found you, they find you and they want to download that ebook, right? So you have to put that together quickly, within 24 hours. By answering these few questions I've given you, a guideline will be not more than two pages. In fact, an ebook doesn't have to be 100 pages or 50 pages anymore. Two page, one page. Something that can solve their problem immediately then can comes in different forms like a checklist, cheat sheet or swipe file. And that maybe maximum 20 page. Something that easily people can digest and don't have to keep browsing through and go straight to the point.

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Genecia Alluora: Give them a context of how you can solve their problem. You can put in a case study, you put in situations that you yourself have personally gone through your experience. Because experience has no right or wrong. And by doing so, your ebook will be definitely irresistible and differently, I would say positioned differently and uniquely your own and rather not just copy and paste from some internet. The big question I always get is why will people download my ebook? Why do they want my book? Because you solve a problem for them. Because you help them to see that you are the only solution for them. Because you help them to see that there is hope at the end of the tunnel. That it's so powerful that you have gone through it or help others gone through it, or you have the experience.

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Genecia Alluora: So by showing all these credentials and testimonials will definitely help you to acquire leads and inquiries. Build up your online leadership reputation in the online world so that you, if you're a nine to five employee, can get hithunted. If you are thinking about using this book to be getting leads, you will get leads. If you're using this book to be positioned as a leader, well, all these are possible if you get people to have confidence with you through this ebook or through this book. Okay? So keep it easy in this online world now. Speed is queen. Yes, speed is queen. Okay. No longer gone on a days. Oh, I will need two years to do my book. One year to do my book. Oh my God. No longer is that of course you will take some time to do up your book. But if you can do things that is fast and you can tweak and test and see which are the things that capture people's attention, wouldn't it be better? So times have changed. It's the fastest finger will win.

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Genecia Alluora: Fastest person who get out there, try the content doesn't work, take it down, rework it and then put it up again. So that's how you keep improving in the online world and it keeps your bank account smiling. It keeps your soul smiling. Okay, so I hope I've inspired you to do something about your lead generation content. How to do a book in 24 hours or even 6 hours if you are fast enough to find out what is the problem that you solve for your potential clients. And by building that trust is key. Okay? So if connection is something that you absolutely value, remember this is important. Put out there first, tweak along the way. Don't need to be a perfectionist. Just get out there. Get yourself out there. Okay? So take care of yourself and I'll speak to you in bye for now.

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Genecia Alluora: Thank you for joining me today. I would love you to connect with me on Linkedin, Facebook, or Instagram and share with me your thoughts on today's episode at Genecia Alluora. Alternatively, you can send me an email at hello@soulrichwoman.com. I have a free gift for you on our website. Secrets of personal branding and also how do you delegate 80% of your to do list to your assistant so you can make money online and focusing on your zone of genius? And that is available at soulrichwoman.com. Join the number one leading female entrepreneur network in Southeast Asia, connecting more than 200,000 women across the region. Be a Soul Rich Woman. Dream to shine. Woman leader, leader activated. Alone, you are strong. Together, we are unstoppable.