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Genecia Alluora: I believe we can change the world, but that first, we've got to stop living in fear of being judged for who we are. Hi, I'm Genecia Alluora, founder of the number one leading female entrepreneur network in Southeast Asia, supporting 1 million women to own and love the F word. Being fabulous, having freedom, financial independence and family. With a challenge to women everywhere to stop talking themselves out of their dreams. So why? Secrets of the Soul Rich Woman Blueprint identifies the excuses to let go of, the behaviors to adopt, and the skills to acquire on the path to growth, confidence, and believing in yourself to be recognized as a leader online, get clients online, and to have more impact on the world.

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Genecia Alluora: Stop believing the lies about who you are so you can become who you were meant to be. You are just an F word away from the life you want, the marriage you want, the family that you want is going to be fueled by the business and life you build. Join me, be a Soul Rich Woman. Alone we are strong. Together, we are unstoppable. Welcome to the show.

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Genecia Alluora: Hello, gorgeous. Welcome to Soul Why, Secrets of the Soul Rich Woman Blueprint. I'm your host, Genecia Alluora. Today I want to talk about why podcasting. So, first and foremost, Soul Rich Woman's podcast has gotten into 53 countries, For Women Who Love the F Word show. And then for as of this recording, Secrets of the Soul Rich Woman Blueprint are in 14 countries within 30 days of launch and this is amazing results. And also, we have helped many women to get seen and heard in seven countries, nine countries. And if you are a speaker, author, a coach, a consultant, and a female entrepreneur, a stay at home mom, whatever that you are, podcasting is for everybody. So stay with me because I want to share with you why this is so important.

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Genecia Alluora: It because the way users are getting engaged, people are engaged at different points. It takes 3 to 7 seconds to keep someone's attention. They're just 3 to 7 seconds. An average YouTube watch time is four minutes. Facebook is only 60 to 90 seconds. A podcast, on average episodes for about 20 minutes to 30 minutes. And I want to tell you here, podcasting allow people to be fully engaged in your show. They listen to it 80% at least to it for 80% of the entire episode. So people who watch YouTube, four minutes. People who look at Facebook, 60 to 90 seconds. And if a podcast is 20 minutes long, they will listen almost 80%. So that's how you can engage your future clients.

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Genecia Alluora: I know this person his name is Alex Mendozian, and when I interviewed him, he talked about how he got high end clients, 100K clients, 5K clients, 10K clients from his podcast. How cool is that? Can you imagine getting clients from your podcast that's paying you 5000, $10,000, $10,0000. So how did all these things happen? So it can only happen because 3.1s you put yourself in their years or you put someone there to let you, you kind of like talk to them for the next 20 minutes and they are there, or ten needs, you are there with them. So you keep your listeners super engaged. Also, in podcasting, there is far less competition. Only one. So in YouTube right now, there's 1 billion accounts, 1 billion YouTube accounts.

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Genecia Alluora: There's about 100 million Instagram users, 20 million active blocks, 42 million Facebook pages, and, well, podcast is only on the rise. So definitely there is far less competition. And that is why I keep saying this. This is an effort and boat and trend that you don't want to miss. This is like ten years ago when YouTube and videos are rising up and right now in the video market is very competitive. And now podcasting is at the stage in Asia where really, really not as competitive, far less competition as compared to doing videos. And this is the time to get on to the bandwagon. And basically, for podcasting, there's no rules or limit to what you can do, and they are not tied to any so called social media platforms. That means you can own your own podcast. You own the thing. And like, for example, if you put a video on, let's say, Facebook, what if Facebook closed down? There will be no more Facebook and your content will be gone.

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Genecia Alluora: That's why we always recommend you to put your content on your own site, right? Like, podcasting is not tied to any specific platform, so you can distribute it widely. So, like, Soul Rich Woman's podcast, we distribute it widely. Like, not just on one, two platforms. Whenever we can distribute or wherever we can distribute, we distribute it to the all the different platforms possible. The reason is because it's not tied to anything. Okay, so the opportunity in podcasting is where online video was ten years ago. So this is cool, right? So you can own your media, not Facebook. Own your media. You own your media, you own your podcast. You own your audio, not YouTube, not any other platforms, but you. Okay? So podcasts are platform agnostic and not tied to one single ecosystem.

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Genecia Alluora: So it will therefore also lead to better results for your brand, because you can connect with your potential customers easily, because audio takes you deeper for longer. podcasts, where it's a highly engaged medium when compared to online video or news feeds. And also you are in control. Okay? This shifting landscape means only one thing opportunity. So get better results for your brand, connect with potential customers easily with podcasting. So today, why I'm here to tell you this, because it is important. And you have been hearing me talking about this, yes, because it's rising and I want you to be a part of it.

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Genecia Alluora: So if you want to know how to do podcasting, you really go check out our online how to do Podcasting thing on our website or get your hands off process done for you, full service production service with us at Storage woman to really get yourself into the Netflix of podcast here in Asia. Okay, so I hope today's sharing will help you to at least get an idea why I keep talking about podcasting and why podcasting is so important. So let me recap. First and foremost, why podcasting? Because your audience will be super engaged with you during the time they are listening to you. Because at least 80% of the listeners tune in for the entire episode as compared to YouTube and Facebook. Number two, there's far less competition than 1 billion YouTube accounts.

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Genecia Alluora: So, yes, less competition. And also number three, there's no rules or limits. The opportunity in podcasting is where online video was ten years ago. Number four, better results for your brand connect with your potential customers easily. A shifting landscape means only one thing opportunity. So I hope today's episode inspired you to take action and think about how you can get started on podcasting. So do remember to check our online program at soulrichwoman.com and my name is Genecia Alluora. Looking forward to speak to you in the next episode. Bye for now.

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Genecia Alluora: Thank you for joining me today. I would love you to connect with me on Linkedin, Facebook, or Instagram and share with me your thoughts on today's episode at Genecia Alluora. Alternatively, you can send me an email at hello@soulrichwoman.com. I have a free gift for you on our website. Secrets of personal branding and also how do you delegate 80% of your to do list to your assistant so you can make money online and focusing on your zone of genius? And that is available at soulrichwoman.com. Join the number one leading female entrepreneur network in Southeast Asia, connecting more than 200,000 women across the region. Be a Soul Rich Woman. Dream to shine. Woman leader, leader activated. Alone, you are strong. Together, we are unstoppable.