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Genecia Alluora: I believe we can change the world, but that first, we've got to stop living in fear of being judged for who we are. Hi, I'm Genecia Alluora, founder of the number one leading female entrepreneur network in Southeast Asia, supporting 1 million women to own and love the F word. Being fabulous, having freedom, financial independence and family. With a challenge to women everywhere to stop talking themselves out of their dreams. So why? Secrets of the Soul Rich Woman Blueprint identifies the excuses to let go of, the behaviors to adopt, and the skills to acquire on the path to growth, confidence, and believing in yourself to be recognized as a leader online, get clients online, and to have more impact on the world.

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Genecia Alluora: Stop believing the lies about who you are so you can become who you were meant to be. You are just an F word away from the life you want, the marriage you want, the family that you want is going to be fueled by the business and life you build. Join me, be a Soul Rich Woman. Alone we are strong. Together, we are unstoppable. Welcome to the show.

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Genecia Alluora: Hello, gorgeous. Welcome to Soul Why, Secrets of the Soul Rich Woman blueprint. I'm your host, Janisha allora Today on this episode, I want to talk about how to stay relevant and current in the online world so that you will not be outdated. A lot of times, people will think that by being seen on an interview eight years ago, ten years ago, it's going to help them to be current. Or maybe by just posting something on social media, having that three months ago, five months ago is going to be current. Well, the time has come where the world is flattened. It's flat now in the online world, it's flat. Anybody can run an online summit. Anyone can do a podcast. Anyone can do a FB live. Anyone can post a quote, a video, do a YouTube video. Anyone can do these things. Right now, as long as you have a mobile phone, nothing is stopping them from doing everything that you are doing exactly.

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Genecia Alluora: So now, having said that, everything is equal because the online world has flattened, then how can you be seen differently and position yourself as the only solution for your customers? And why people have to buy from you, must buy from you. And why do hit hunters hit hunt you without you sending resumes in and giving you the same salary, or even increasing your salary package, even during challenging times? Now it boils down therefore to this part is being relevant and current in the online world. So first thing first, you need to be looking in what kind of content are you putting out in the world? The online world? In the online universe. Content is very important. How is it relevant to what you are doing? A lot of people are posting irrelevant content that is not relevant to what they are doing.

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Genecia Alluora: So it's important for you to do that. For example, if you are doing a fitness studio and you want to get more customers, but without being salesy or being pushy in the online world, you could share small pieces of value content, like 15 minutes of workout by your coaches that is available in a group in the online world by kind of like teasing them and showing them what you're capable of before even charging them and by showing up in a certain relevant space. Like, for example, you run a fitness studio. You can also run content like nutrition, what's in your fridge and that allow people to be attracted or drawn towards you as leader that is relevant and current in what you're doing. So number one is always about your content to what you're doing. Are you relevant to what you're teaching today, to what you're sharing today? Is it relevant in the context where it is? In the past it will take years to build up a brand, to build up a leader position.

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Genecia Alluora: But today in the online world, because it's flat, it can be one week, it can be in 30 days. Like how we help women leaders to be heard through podcasting. 30 Days this lady called Loretta, her podcast is called Dream to Shine in 30 days. Her podcast went to seven countries with only five episodes being published on her podcast. And because of that, she has got leads and inquiries and listeners who is tuning into a podcast being inspired by her taking action because of her Dream to Shine podcast. And this is only possible because she is current, she's relevant, something that is now that she's doing that is attractive, irresistible for people to wanting to follow her and look at her. When if she only live in 1s whatever that she was before, probably she will take a longer time. So that is why putting out good content that is relevant is also very important.

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Genecia Alluora: Number two, how consistent are you in putting out the content to be relevant? Janet Aisha Queck this lady who is a 25 years corporate 9 to 5 employee, she left her job. She quit her job. She was not retrenched. Okay? She quit her job nine months ago and she moved into podcasting. And by being seen podcasting, she was being hithunted more than ten times. By hithunters offering her jobs the same pay, if not better. And because of that, she has time to choose what she really want to do and think about what job she want to pick. So imagine all these opportunities coming to you because you're current, you're relevant. And just 1 minute ago, you posted something that speaks to your people. Just 3 hours ago, you posted something. And it's not some interview or logo that you have done six years ago, eight years ago, three years ago.

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Genecia Alluora: Anything that is more than two years old or one year old is outdated, is somewhat relevant. But not so relevant anymore because online world has flattened in the traditional media world. In a traditional media world, yes, you will take because there was no social media back then. So when you get on a television station, you get on a radio station, you get interviewed, it's like, wow, big thing. But now with social media add on, then consumers are way more savvy than just knowing that traditional medium. So it's important to have traditional medium. It's good to have. But if you were to add on social media and being seen relevant and current in your postings and consistent and plus the fact that if you get on to more interviews or more relevant or call collaborations or partnerships that allow you to be seen on a regular basis that will mean that your brand, your strategy of acquiring leads and inquiries and also being able to go up to the next level to grow your business or to be positioned as a leader, to be hit hunted, would be entirely at the new level.

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Genecia Alluora: The new not even better. It's called new and it's different, right? So that is very, very important. Last but not least, how to stay relevant and current would be to get into podcasting. Podcasting is on the rise, really in Asia and Southeast Asia, not many women are doing podcasting. In fact it's very, very little. There are many podcasters in the US, in Europe, but not in Asia and not so in Southeast Asia. There is a gap. Podcasting is like ten years ago YouTube video. Really, this is where we are at the gap and potential is here. So if you are not getting on podcasting, you are going to miss out the chance to be the next podcast star. Just like those YouTubers who start ten years ago. They are like YouTubers like stars now, right? So you must leverage on the time where trend is rising. So depending on which stage you are hearing and listening to this content, just know that whatever stage you are know at the point of this recording, podcasting is on the rise, especially for women, especially for women in Asia and Southeast Asia.

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Genecia Alluora: And I highly recommend you to check out my online podcasting class or do a done for you with Soul Rich Woman, a done for you podcasting where you just don't worry about anything, just bring your voice to the table and just need to share your content and we do everything else for you and that is possible also with Soul Rich Woman. So feel free to go to soulrichwoman.com to check out these two things. The online course, if you're a DYI, that means you like to DIY yourself. And for those of you who a little bit shy, introvert and don't like to touch all the tech stuff and you want someone, a coach, a mentor to sit with you, to go through with you on your podcasting journey, to make sure that you're perfect, your message is right, you are seen the moment you launch. You are like the number one. If you want that, then you have to speak with us, okay? Speak with our podcast coach or speak with me. Okay?

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Genecia Alluora: So these are ways for you to stay relevant. These are the ways for you to stay current in times like this when the world is flat now, especially when COVID-19 has happened, the way we get ourselves out there to our customers, in front of our customers, in front of our eyeballs of the customers, well, this is the way, okay? So get going, keep moving, keep building your confidence in the online world. Sending you my love and I'll speak to you soon. Bye for now.

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Genecia Alluora: Thank you for joining me today. I would love you to connect with me on Linkedin, Facebook, or Instagram and share with me your thoughts on today's episode at Genecia Alluora. Alternatively, you can send me an email at hello@soulrichwoman.com. I have a free gift for you on our website. Secrets of personal branding and also how do you delegate 80% of your to do list to your assistant so you can make money online and focusing on your zone of genius? And that is available at soulrichwoman.com. Join the number one leading female entrepreneur network in Southeast Asia, connecting more than 200,000 women across the region. Be a Soul Rich Woman. Dream to shine. Woman leader, leader activated. Alone, you are strong. Together, we are unstoppable.