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Genecia Alluora: I believe we can change the world, but that first, we've got to stop living in fear of being judged for who we are. Hi, I'm Genecia Alluora, founder of the number one leading female entrepreneur network in Southeast Asia, supporting 1 million women to own and love the F word. Being fabulous, having freedom, financial independence and family. With a challenge to women everywhere to stop talking themselves out of their dreams. So why? Secrets of the Soul Rich Woman Blueprint identifies the excuses to let go of, the behaviors to adopt, and the skills to acquire on the path to growth, confidence, and believing in yourself to be recognized as a leader online, get clients online, and to have more impact on the world.

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Genecia Alluora: Stop believing the lies about who you are so you can become who you were meant to be. You are just an F word away from the life you want, the marriage you want, the family that you want is going to be fueled by the business and life you build. Join me, be a Soul Rich Woman. Alone we are strong. Together, we are unstoppable. Welcome to the show.

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Genecia Alluora: Hello, gorgeous. Welcome to Soul Why Secrets of the Soul Rich Woman Blueprint. I'm your host, Janisha allora Today I want to talk about selling anything is easy when you are seen as a leader online. And my journey of selling online courses. Now, this is an interesting thing because I started selling online courses seven years ago, back in 2012, 2013. So depending on which season you are tuning into my podcast, you will probably receive this at different stage where we are growing towards from zero people signing up for my courses to thousands and hundreds thousands of people signing up with my online course. So what's the result now? Right now we're at $12 a month or $99 a year with 200,000 members. How is that possible, Genecia? $12, really? Does it work? Well, I have sold courses that's worth thousands of dollars. Okay.

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Genecia Alluora: One of the courses that I sold. Let's see. It was $2,997. An online course. Fully online. I've also sold online courses at $297. I've also sold online courses at $597 and $997. Okay, so when I said an online course, what and how does it look like an online course? Basically, it's either video or PDF. And you give people that resource to learn to be able to complete a task or to complete something on their own, and they are able to learn at their own pace. So depending on your skills and expertise and what you are really good at, you will promote that particular program. One of the mistakes that I see a lot of people do is that they put everything together and always remember what I said. Sell to everybody. Sell to nobody. Speak to one. Speak to many. And also when you put everything together, it's basically an online course with everything equals nothing.

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Genecia Alluora: Because the learner the customer, the fish gets really confused about what you're talking about. So coming back to the blueprint, focus on one fish, the fish will focus on you, and that solve one problem immediately. So I'm putting all these concepts into my online courses and that's how I come up with my soul rich woman Blueprint because it was so successful. I've never thought that doing online courses can sell so well in the online world. But then the question is, in the beginning, it wasn't like this. I didn't have so much results. I launched my online course and nobody bought. I still remember the very first online course I did was about money. Secrets of manifesting money quickly. And I did this five day online challenge which later on I packaged up into a course. And then I only sold it at back in those days, about $100 USD. And nobody bought maybe one in few months, maybe one person will buy the program.

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Genecia Alluora: I tell you, it was a total flop. Okay, the reason is that because didn't know how to do it. Because to me oh, online course means you just record a video and then you just do a PDF, give people a download. Okay, that's an online course. Even though I was talking about money but what is it exactly that I am solving? So move forward. I've updated the program since I have got different things incorporated into the program, make it more irresistible, to make it more palatable for people to purchase and learn. So my journey in selling online courses is that first what I've learned is that first you must be able to solve a problem for your fish. Number two, your author biography or your author bio is very important. If you're selling an online course about money, you want to make sure that what you're talking about is money related. Like, why are you deserving to be teaching about money?

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Genecia Alluora: And if you are teaching podcast, like what I'm doing right now, I have the authority to tell you that podcasting, I have this online course that's worth this amount of dollars. And in my bio of that course, yes, generically, the standard SOP of the bio is going to be there, but the podcasting thing will be highlighted. Host and producer for women who love the F word is now in 53 countries with thousands of downloads every single month. And then you have the different guest interview Gary Vee featuring Gary Vaynerchuk, Mary Buffett, Sheryl Samberg, Kim Kiyosaki, Julie Matthews, Nick Singhel, Neil Patel so by having these credentials help you to show up in your online course, a lot of people don't really know how to explain to people why they need your course, right? So having a good bio is very, very important.

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Genecia Alluora: So anyway, if you want to sign up for my podcast online course, welcome to check it out at soulrichwoman.com. Okay, now, number three, it's the way you write your course. What is the one problem that you're solving for your customers? Are you looking to solve it for aspiring podcasters, for example, or seasoned podcasters? So you have to define who are serving and what is the one problem that you are focusing in solving. For example, you need to highlight that in your content. Who is that for? And what will they learn? And why is it important for them to learn it from you, not from anybody else? Because you want to be seen as the only solution for your customers, isn't it? So by having a good course write up is also actually very important. It keeps you smiling, your soul smiling and your customers smiling. And then they'll be more willing to pay the money to you.

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Genecia Alluora: Last but not least is the user experience. Give them a flow, show them, tell them and of course, guide them through with visuals auditory and of course, taking a person through activities to serve the kinesthetic. What that means is that there are different types of learners out there and you must serve a need in every situation. Everyone learn differently. So you have to make sure that your content. 1.6s Paid content or online course serve your customers in that sense, whether is it a video, a PDF, some exercises to fill up, make a fillable PDF, all these things do matter in creating your own online courses.

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Genecia Alluora: So I hope this helps. So you know, creating online courses is very amazing. It has transformed my life tremendously from serving just one on one in my own time. And that is why I do mentorship at very high value, like at $100,000, $50,000 in my mentorship programs. The reason is because my time is very precious and valuable and through online courses, it allows it to duplicate who I am and go multiply it 101 million times. So remember, when you are doing your online course, it's all about duplicating yourself so that you can just do it once and multiply it 1000 and a million times. Plus not forgetting, there's always recurring income if you know how to do it right. I'll share with you more in the next episode. Bye for now.

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Genecia Alluora: Thank you for joining me today. I would love you to connect with me on Linkedin, Facebook, or Instagram and share with me your thoughts on today's episode at Genecia Alluora. Alternatively, you can send me an email at hello@soulrichwoman.com. I have a free gift for you on our website. Secrets of personal branding and also how do you delegate 80% of your to do list to your assistant so you can make money online and focusing on your zone of genius? And that is available at soulrichwoman.com. Join the number one leading female entrepreneur network in Southeast Asia, connecting more than 200,000 women across the region. Be a Soul Rich Woman. Dream to shine. Woman leader, leader activated. Alone, you are strong. Together, we are unstoppable.