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Genecia Alluora: I believe we can change the world, but that first, we've got to stop living in fear of being judged for who we are. Hi, I'm Genecia Alluora, founder of the number one leading female entrepreneur network in Southeast Asia, supporting 1 million women to own and love the F word. Being fabulous, having freedom, financial independence and family. With a challenge to women everywhere to stop talking themselves out of their dreams. So why? Secrets of the Soul Rich Woman Blueprint identifies the excuses to let go of, the behaviors to adopt, and the skills to acquire on the path to growth, confidence, and believing in yourself to be recognized as a leader online, get clients online, and to have more impact on the world.

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Genecia Alluora: Stop believing the lies about who you are so you can become who you were meant to be. You are just an F word away from the life you want, the marriage you want, the family that you want is going to be fueled by the business and life you build. Join me, be a Soul Rich Woman. Alone we are strong. Together, we are unstoppable. Welcome to the show.

Hello, gorgeous. Welcome to Soulwise. Secrets of the Soul. Rich Woman Blueprint. My name is Janisha Allura. Today I want to talk about the power of value ladder. Now, this is a part of our Soul Richmond Blueprint, and I want to share with you. How did I make a million list in one event? How do I make a million dollars in one event alone? By just using this value ladder. First and foremost, take a pen and paper if you have any, or if you were to be a good visualizer. I want you to visualize a letter in front of you now, how it will look like. It will look like steps. It looked like your stairs or your steps. So it's five steps. Draw 12345 steps in your mind right now, there are five steps. One being the lowest, five being the highest. Get it? 1s So Value Ladder, there are more than five steps, definitely. But I'm just going to illustrate the first few steps so at least you can see how it progresses. Now, the whole purpose of Value Ladder is to help any business owner, any female entrepreneur, any nine to five employee with a side hustle, or you're thinking about turning your talent into a business passion, into a pay check, whether you're a freelancer or anybody, this is for you.

Okay? Why now? Too many times I hear women saying, you know, Janisha, I'm selling this product, selling this service, and then I present them with this $5,000, $10,000 products and services. And then to the sound of the 2.5s crickets. 3.3s Literally to the sound of the crickets. And I'm like, okay, so right at the beginning, without any trust, without any know, like, trust score being built, without any connections that's been built, you immediately sell them 5000, $10,000 products and services. Wow. Congratulations to you. So that's where Value letter comes in. It helps you to understand that there is a process at which how you should position your services and products in a way that allow your consumers to trust you by having first the small agreements. Okay? You need to build up small agreements by allowing them to say small yeses to you, allow you to build connections. Remember? 1.4s If connections is what you value in the online world to be seen as a leader, then the soul rich woman blueprint is for you, right?

So when we look at the small agreements, we realize that in order to build, it's like going up the stairs. Step one, step two, step three, step four, step five. Okay, so ready? So the first step is usually free. First step is usually free. Well, it can be a very small value item, like a $7 item, but usually we will say it's free first. For example, podcast is free. That's why I say podcast is a marketing tool, a marketing vehicle that you can use over and over again to continue to reach out to people to build your no like trust score. And then another tool could be webinars. Webinars are a good way for you to build your no like trust score. 1.1s Live streams, live streaming is it FB live instagram live allows you to build your no like trust goal.

So by building your no like trust score at the free level allows you to connect with your audience by building connection and then they will observe you for a while before they decide whether they should buy from you or not. In a recent event that I did, I make a million dollars with just one event by positioning my offers at a way that was easy for the fishes or the potential clients to say yes to upon establishing two things the no like trust score as well as connection. So these two are vital to any key of a value ladder. So it's not just putting a low to high product into the value ladder or the ladder, the steps. It's not that it doesn't mean you put like free, $100, $500, $1,000 and then $5,000 and then people will buy from you. It's not because there are many factors that are in place, the no like trust score, the connections, and also whether you are. 2s Really loving your customers first before creating your products?

Are you really serving them? Okay, so the first step is always free. Whether is it an ebook download and all these things, but under this part of the value ladder or what we call the first step and the first step that you are at, usually people will say, oh, I just give a free ebook a free download. Now that brings me to the next question. Are you solving one problem immediately for your customer? Are you solving one problem immediately for your customer? Now that is something I feel that is missing in a lot of so called ebooks and free downloads. I'm going to give you this. Are you solving the one problem or not? I gave you an example. 1.3s Would you purchase a book that teaches you how to play a guitar in 1.1s 48 hours or would you rather pick up a book that says learn how to play My Heart Will Go On by Celine Dion on a guitar in just 6 hours? Which book literally solved the problem for the potential customer who is looking to play a piece of music to impress a girlfriend on a date? Well, the answer is the second book which is Learn how to play My Heart Will Go On by Celine Dion in 6 hours on a guitar versus a book that says learn how to play a guitar 48 hours.

So when you look at your first freebie, that irresistible offer on that value ladder that you're looking at, are you solving one problem for your fish, for your potential customer right at that instant? Are you? If yes, good for you. Then we can move on to the next step. If not, you have to relook at your offers again, because to make a million dollars is easy. But are your offers allowing small agreements? Small? Yeses. To let your fishes and your potential customers to say yes to you and build up to the next level. So this is a question I would like you to think about. And, well, I'll back in the next episode to share more with you on the topic of value ladder. If you want to find out more about rich Woman Blueprint, go check out our Woman Blueprint audiobooks, audio courses, live, stream and digital products@soulrichwoman.com. My name is Janisha Laura signing off. Bye for now.

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Genecia Alluora: Thank you for joining me today. I would love you to connect with me on Linkedin, Facebook, or Instagram and share with me your thoughts on today's episode at Genecia Alluora. Alternatively, you can send me an email at hello@soulrichwoman.com. I have a free gift for you on our website. Secrets of personal branding and also how do you delegate 80% of your to do list to your assistant so you can make money online and focusing on your zone of genius? And that is available at soulrichwoman.com. Join the number one leading female entrepreneur network in Southeast Asia, connecting more than 200,000 women across the region. Be a Soul Rich Woman. Dream to shine. Woman leader, leader activated. Alone, you are strong. Together, we are unstoppable.