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Genecia Alluora: I believe we can change the world, but that first, we've got to stop living in fear of being judged for who we are. Hi, I'm Genecia Alluora, founder of the number one leading female entrepreneur network in Southeast Asia, supporting 1 million women to own and love the F word. Being fabulous, having freedom, financial independence and family. With a challenge to women everywhere to stop talking themselves out of their dreams. So why? Secrets of the Soul Rich Woman Blueprint identifies the excuses to let go of, the behaviors to adopt, and the skills to acquire on the path to growth, confidence, and believing in yourself to be recognized as a leader online, get clients online, and to have more impact on the world.

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Genecia Alluora: Stop believing the lies about who you are so you can become who you were meant to be. You are just an F word away from the life you want, the marriage you want, the family that you want is going to be fueled by the business and life you build. Join me, be a Soul Rich Woman. Alone we are strong. Together, we are unstoppable. Welcome to the show.

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Genecia Alluora: Hello gorgeous and welcome to Soul Why, Secrets of the Soul Rich Woman Blueprint. I'm your host, Genecia Alluora. Good to hang out with you today I want to talk about fishes and fishes, I hope you have chosen one whether is it the fish that you have selected? If you have not, check out the previous episode. Well, for this episode I want to talk about where are your fishes? Right, so now it's about where do you find your fish? So, I have this client of mine, this Mentee actually she teaches in a local university here in Singapore. So after learning about the Soul Rich Woman Blueprint, she applied it to her own kind of entrepreneurship lecturing modules within the things that she was talking about. And she was supposed to help this company sell rice and look for resellers. She has this group of students that she was in her class, her cohort, and she told them that they need to find resellers whom are suitable for this rice company.

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Genecia Alluora: And the target audience, very specifically the fish is aunties with grandchildren. Aunties with grandchildren, which means ladies with grandkids. So she was supposed to get them to find these target audience. So she split up the group into three groups and asked them where would they be able to find these fishes offline? So one group said we will go to the traffic light nearby university where the crossroads are, where it's really super busy because that is the chance for us to find our fish there, which is aunties, grandchildren. And then another group, the second group went to the cafe and set up a booth outside the cafe because cafe has a lot of traffic, a lot of people. So they think that the fishes are there, the fish is there. So they set up their booth and then they get ready to wait to fish the resellers, which is aunties with grandchildren.

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Genecia Alluora: The third group went to a playground in a HDB estate, or what we call an estate, where there's a playground and they went there to kind of like hide out. Just kidding. No, just wait. Okay, so the fish is grand aunties with grandchildren. Okay, so group one is a traffic light. Group two is at the cafe, set up a booth outside the cafe and the Rd group went to the playground. Which group do you think has aunties with grandchildren? Which group do you think will get the aunties with grandchildren? Group one at the traffic light group two at the cafe at the booth outside the cafe group three at the playground at a certain period where the aunties will bring the grandchildren down. So if you chose three be your answer is absolutely right. This is the answer of where your fishes are offline in today's sharing is all about how do you then translate this online? Well, the answer is simple where can you find aunties with grandchildren in the online world?

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Genecia Alluora: Well, there are four categories I would love for you to take note of. First thing is people do the aunties follow Tony Robbins? Do the aunties watch channel eight or any TV channels? Do aunties watch K dramas? Do aunties follow people like T Haf Ecker or even Robert Kiyosaki? Kim Kiyosaki Or are they following our minister current prime minister of Singapore like Li Xianlong? So the first place to find fishes online is through people, the second one is through brands, right? So even though there are four categories I'm just going to share two at least it gets you thinking. So people and brands, brands like Adidas, Nike, McDonald's, you know, and Sephora, all these are brands. So when we talk about finding your fish online, you need to know where your fish is, you need to know where do they hang out in the online world and people means that where do they follow these people so you can target them. Like Tony Robbins, do you follow Tony Robbins for example? So therefore it's important for you to discoverb and kind of like do a survey and try and find out if they follow these people and whether they are there present for you to fish or not.

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Genecia Alluora: So people and brands are two places online that you can find your fishes but whether you can find aunties, grandchildren, that's not for me to know, it's for you to find out. So I hope this gets you thinking on where are your fishes to translate offline fishes into online world and what not to do is that you can't tell me that oh, the fishes are just doing yoga, the fishes are bodybuilding, they are swimming. Well there are ways to eventually find out whether these fishes are in these categories but these are likely to be more generic and will have to be matched with other criteria to search for these features online. But at least for a start I will highly recommend you to start looking at people and brands. Well I hope I've blessed you on this episode. Well for more information I would say go check out our Soul Rich Woman Blueprint audiobooks audio causes livestream and digital products at soulrichwoman.com. My name is Genecia Alluora signing off. See you in the next episode. Bye for now.

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Genecia Alluora: Thank you for joining me today. I would love you to connect with me on Linkedin, Facebook, or Instagram and share with me your thoughts on today's episode at Genecia Alluora. Alternatively, you can send me an email at hello@soulrichwoman.com. I have a free gift for you on our website. Secrets of personal branding and also how do you delegate 80% of your to do list to your assistant so you can make money online and focusing on your zone of genius? And that is available at soulrichwoman.com. Join the number one leading female entrepreneur network in Southeast Asia, connecting more than 200,000 women across the region. Be a Soul Rich Woman. Dream to shine. Woman leader, leader activated. Alone, you are strong. Together, we are unstoppable.