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Genecia Alluora: I believe we can change the world, but that first, we've got to stop living in fear of being judged for who we are. Hi, I'm Genecia Alluora, founder of the number one leading female entrepreneur network in Southeast Asia, supporting 1 million women to own and love the F word. Being fabulous, having freedom, financial independence and family. With a challenge to women everywhere to stop talking themselves out of their dreams. So why? Secrets of the Soul Rich Woman Blueprint identifies the excuses to let go of, the behaviors to adopt, and the skills to acquire on the path to growth, confidence, and believing in yourself to be recognized as a leader online, get clients online, and to have more impact on the world.

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Genecia Alluora: Stop believing the lies about who you are so you can become who you were meant to be. You are just an F word away from the life you want, the marriage you want, the family that you want is going to be fueled by the business and life you build. Join me, be a Soul Rich Woman. Alone we are strong. Together, we are unstoppable. Welcome to the show.

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Genecia Alluora: Hello, gorgeous. Welcome to Soul Why, Secrets of the Soul Rich Woman Blueprint. I'm your host, Genecia Alluora. Now, remember, I talked about building your own brand? Well, this is one other thing I would like to discuss today. I have a client who runs, who is a doctor and a veterinarian, to be exact, and she wanted to do up her own beauty brand. And she's a case study I would like to share with you that how we transformed her her as a vet. Okay. And yet be able to do a beauty business and it's online. All right. So this this client of mine, she was a vet, she's still a vet. And then she's basically in this area of the medical world. And she came to me wanting to know how to structure her own brand basically herself and also a brand that she can launch online. She want to do a collagen business that is, you know, that is a special ingredient that is involved. Okay. That she's doing it. So in the country that she was at, she has this factory not owned by her, but she saw the factory that can help her to kind of put together those materials.

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Genecia Alluora: So using the Soul Rich Woman Blueprint, I got her how to structure her own story, structure her own brand structure, a strategy to help her to be seen as a woman of influence and being a leader in the online world. And then later on crafting even down to the costing, to the design, to the layout, every single piece of that collagen bottle, to the packaging, to the way it's launched. What kind of pricing should the entry point be? All these were designed for her ideal customers or what we call the fishies. So we design all this for the fishes, all branding thing. We did it and and then eventually we launched. Up till today, many years moving forward, this doctor is still running this business. The brand is called Women Infinity. Okay, Women Infinity. So she has been doing this for a long time. And it first began when she discovered me through a live stream and she followed my live stream, my webinars, and she studied me for a while before she signed up mentorship with me.

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Genecia Alluora: And it was during that time that I used the Soul Rich Woman Blueprint to structure the entire business for her. And even up till now, she is still making money. So I want you to look at it. When you build a brand that is yours. Is recession proof. Literally. Unless of course, you does not talk about cash flow and other reasons. That's not that's out there. But look at it. If it's your own brand, something that is your own, after so many years, she's still doing it and she's still spreading out her wings even up to today. When you invest in yourself, when you decide to build your own brand. This is the possibility that you can actually achieve for your business. Even if your 9 to 5 employee. You can invest in yourself, build up a brand to be seen as a leader. Do up your own beauty brand, beauty business, and then invest in yourself so that you can have a longer runway.

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Genecia Alluora: Okay. I don't know if you understand what's the longer runway, but that's the terminology I would always use. You have a longer runway for you to fly, right? Because it belongs to you. And you can tweak along the way because business model is not always fixed. Right? We have to tweak along the way. Definitely, nothing's perfect, but at least you have a proven blueprint to guide you through the journey. So what's the moral of the story? First and foremost, you must build your brand. Second thing is you must be willing to invest in yourself, because if you don't invest in yourself, that is when you will not get the outcomes you want. Because by trying to scrimp and trying like piecemeal, that means try to fix a gadget together, trying to fix something together by yourself, not knowing what is ahead, not knowing a proven process. That seeing is believing that other people have done it before you.

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Genecia Alluora: You may take a longer time. And how much is your time really, really worth? Right? So, what was the really one of the things in our Soul Rich Woman Blueprint that helped this doctor to achieve success in her beauty business? Even though she's still working right now in the corporate world, she is still holding this business on the side. How how did it, you know, transcend above the times and still be able to thrive? Well, the answer is what we call the fish. What is your fish? What is your fish? Which means. Who are your target clients? But you see, when I talk about fish, I only talk about a few types of fish. I talk about salmon. I talk about tuna. I talk about Dory Fish, Shark, the whale, the dolphin. You can't make a dolphin into a shark and you can't turn a shark into a whale. You can't try to put a nose like a like a dolphin face with the shark fin and the clownfish body. Think about that. A fish is a fish is a fish. A salmon is a salmon is a salmon. A tuna is a tuna. as a tuna.

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Genecia Alluora: And then you need to decide who are your fish. Do you want ikan bilis? Ikan Bilis are really small fish. Or the silver fish which are really small fishes. Or do you want the clownfish? Or do you want the salmon fish? Then do you want a shark and then a whale. Which category are these fishes in? So when we talk about what to fish, how did this beauty business owner? Doctor turned beauty business owner be so successful because in Soul Rich Woman Blueprint we guide her to identify her fissures because we build the product from scratch. You must remember it was her own brand. It was not somebody else's brand. And then we figure it out what to do. Remember, love your customers more than you love your product. She loved her customers more than she loved her product. Yes, she was thinking about doing collagen and some other things, but I educated her to love her customers first. What would they really want to have? What is their heart desires? Who are they really?

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Genecia Alluora: So who are your fishes? Is it a salmon? Is a tuna? Is a whale? Is it a shark? You can't do Lego with fishes. There's no such thing in the ocean when you fish out a shark. And then the shark has a dolphin character with a clownfish tail with her whale fin. You know, it doesn't work that way. And this is something I want to educate you today and share with you today. That is super important, that it's part of our blueprint that anybody can have success in if you take action on it. 100%. Not 10%. Not 1%. 100%. You must yunxiang ting Hua Also, you must believe, listen and trust. And that is the fundamentals for you to be successful with a proven blueprint. So for her, we discovered our fishes. So what about you? Have you identified your fishes? And always start with one. One fish. Okay, So today, choose one fish whom you want to target for your business, whom you want to sell your products and services to. Start with one. Sell to everybody. Sell to nobody. Speak to one. Speak to many. My name is Genecia Alluora. Signing off. See you in the next episode. Bye for now.

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Genecia Alluora: Thank you for joining me today. I would love you to connect with me on Linkedin, Facebook, or Instagram and share with me your thoughts on today's episode at Genecia Alluora. Alternatively, you can send me an email at hello@soulrichwoman.com. I have a free gift for you on our website. Secrets of personal branding and also how do you delegate 80% of your to do list to your assistant so you can make money online and focusing on your zone of genius? And that is available at soulrichwoman.com. Join the number one leading female entrepreneur network in Southeast Asia, connecting more than 200,000 women across the region. Be a Soul Rich Woman. Dream to shine. Woman leader, leader activated. Alone, you are strong. Together, we are unstoppable.