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Genecia Alluora: I have a free gift for you. Go download secrets of personal branding. And how do you delegate 80% of your to do list so that you can make make money online while focusing on your zone of genius? Go to soulrichwoman.com. I believe we can change the world, but that first, we've got to stop living in fear of being judged for who we are. Hi, I'm Genecia Alluora, founder of the number one leading female entrepreneur network in Southeast Asia, supporting 1 million women to own and love the F word. Being fabulous, having freedom, financial independence and family. With a challenge to women everywhere to stop talking themselves out of their dreams. So why? Secrets of the Soul Rich Woman Blueprint identifies the excuses to let go of, the behaviors to adopt, and the skills to acquire on the path to growth, confidence, and believing in yourself to be recognized as a leader online, get clients online, and to have more impact on the world.

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Genecia Alluora: Stop believing the lies about who you are so you can become who you were meant to be. You are just an F word away from the life you want, the marriage you want, the family that you want is going to be fueled by the business and life you build. Join me, be a Soul Rich Woman. Alone we are strong. Together, we are unstoppable. Welcome to the show.

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Genecia Alluora: Hello, gorgeous. Welcome to Soul Why, Secrets of the Soul Rich Woman Blueprint. My name is Genecia Alluora, your host. And I'd like to share with you today why podcasting is so important as a part of your marketing tool to really reach out to more people online. Okay, three points. First, why podcast? Okay, first I want to say results. Okay. Let me see some results first. First and foremost, I run two podcast. One is for women who love the F word. And that has given us listeners in 48 countries with thousands of downloads every single month. And that means more potential listeners converting into followers, converting into clients, right. So that's really amazing. Okay. Second thing is the Soul Why the Secrets of the Soul Rich Woman Blueprint, the one that you're listening in right now. Well, this one in 30 days, we were already listened and downloaded in 12 countries, just within 30 days in 12 countries. So to me, this is a wow factor in my marketing as one of my ways to reach out, to inspire more people and to impact more lives out there beyond just Facebook or Instagram or just YouTube itself. I mean, so it's kind of like another way for you to extend your reach beyond your imagination. Literally. Okay.

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Genecia Alluora: So why podcast? So first and foremost, I want to say this. I want to contrast this between people whom want to be seen as leader online and you want to be searchable online versus somebody who is just nobody. And especially if you're representing a company or a brand that you don't own. Because when you're holding a brand that you don't own and you're just being on one platform or, you know, a platform where when you search a certain keyword of that brand that you don't own. A lot more people like you who don't own the brand is wholly his holding the brand, even though you don't own it and you're selling products of their brand and therefore you'll be found. What I like to say that you will not be found, you'll be found in the sea of sameness. So that will mean that you will most likely be seen as a nobody. Because then why should they choose you? Because to be different, then you can make a difference, right? So why podcasting? So the key thing here is to be seen as a leader online and you are searchable online. Especially voice marketing is on the rise. Voice search is on the rise. And you know, podcasts allows you to be searchable as well.

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Genecia Alluora: And number two, when you establish trust in the online space, especially when listeners or followers or the people raving fans, as you call it, or potential customers even can just listen to your podcast as a way to build know like trust score, which means they can establish a connection with you. They will be more likely to trust you because it's something that is there on a platform that they can listen to again and again and over a period of time. And that means you don't have to chase after customers. Eventually, when the time is right, after listening to enough of your episodes, they might or most likely will take action. How cool is that? And the third point is it's a one time effort and can be used for life, which early on I've mentioned is a marketing vehicle that you can use over and over again. How cool is that? It's like now you are recording, you are posting it online and then one day someone on the journey wants to ask you about, you know, mindset and all you need is to go into your archives, onto the on the different platforms that you post on your podcast. Pull out that episode and let them take a listen.

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Genecia Alluora: Even for us here in Soul Rich Woman, we now start already launched our audio books, audio training programs, audio, everything, audio. That means we have our own yes, usual video training and our membership site and with all our videos and everything. But we have a separate vault altogether. Different strategy, connecting with people to learn through audio. And it's with our audio training programs and audio books and it's just one time effort and can be used for life. Okay, Can you imagine that versus one time advertisement fees or one time advertisement fees Like I talk about Facebook ads, Google ads like what we do. Of course we can grow $1 to $2. But what I'm saying is you place a one time marketing fee into your Facebook ads, Google ads or a page on on the magazine or into newspapers that is only used once. So the key thing here is one time effort that you can use for life versus one time advertisement or you know, that is only used once. Now imagine this. How far can your dollar stretch and eventually make you money?

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Genecia Alluora: So the next question I want to address is always, you know, Genecia, how can podcasts make me money? How can I monetize my podcast? To be very honest with you, we have really got people writing to us in Soul Rich Woman to place ads into our podcast and that's how we are monetizing our podcast. And number two is that people have found us through my podcast, okay, for women who love the F-word, Soul Why the Secrets of the Soul recruitment blueprint? And they want to forge partnerships. They want us to, you know, do sponsorships and all these things would not have been possible if not for the power of podcasting. So podcast positions you and your brand. Okay. To be seen as a leader online, it is also your marketing tool which you can use to generate leads and build trust with your customers. Like I said, if you are someone who value connection, this is the thing to do now,. Of course, if you are my client and you are my mentee and I'm coaching you, I will tell you, please do it yesterday and last year. And of course, this thing is so amazing. Of course you it will not expire and you can use it over and over again. Imagine one year from now and potential to get paid or invited as a speaker or get paid when people put advertisements in your podcast show just like mine Soul Rich Woman.

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Genecia Alluora: So this is just to create an awareness for you to plant a seed in your mind that podcasting is so wonderfully amazing for me as a person and for my platform, Soul Rich Woman. And that's why I've launched Soul Rich Woman Instant Podcast Leader program, and that is to be the Netflix of podcast supporting women in Southeast Asia and in Asia to really rise up using their voice when our voice comes together, women power is no longer just a phrase it becomes a movement. And you can you can be seen as a leader online, instantly. And that is why I coined the term, the term instant podcast leader. So, my dear, if you have not gotten started in podcasting, it's time to start. And if you would like to learn how to start, you can get on our podcast Success Blueprint Masterclass by going to Soul Rich woman.com. Okay, so this whole strategy is part of our sSoul Rich Woman blueprint and I hope that it has benefited you and keeps your soul smiling. Be a Soul Rich Woman and then look forward to seeing you in the next episode. Bye for now.

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Genecia Alluora: Thank you for joining me today. I would love you to connect with me on Linkedin, Facebook, or Instagram and share with me your thoughts on today's episode at Genecia Alluora. Alternatively, you can send me an email at hello@soulrichwoman.com. I have a free gift for you on our website. Secrets of personal branding and also how do you delegate 80% of your to do list to your assistant so you can make money online and focusing on your zone of genius? And that is available at soulrichwoman.com. Join the number one leading female entrepreneur network in Southeast Asia, connecting more than 200,000 women across the region. Be a Soul Rich Woman. Dream to shine. Woman leader, leader activated. Alone, you are strong. Together, we are unstoppable.