
196: Women In Power Singapore -Not Everything Is As It Seems With Genecia Alluora
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Genecia Alluora: A strong and independent woman is something to behold. She pays her own bills, buys her own things, and she doesn't let a man affect her stability or self-confidence. She is a Soul Rich woman. Are you ready to be rich doing what you love beyond on purpose and in control of your life again? As for women who love the F-word podcast, we will be openly talking about getting more clients online, getting recognition as the leader and female entrepreneur and also the F word. Being fabulous, having freedom and financial independence. It's time to own and love the F word. Welcome to the show.
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Genecia Alluora: Elena Cardone started her career in Hollywood and soon became a successful actress and model of TV and film fame. A lifelong competitive sport shooter and now author, businesswoman public speaker, empire builder and visionary. Elena currently hosts her own show, Women in Power and cohosts the G and E show with her husband Grant Cardone, who is also the best-selling author, entrepreneur, and real estate investor. Together they have created a real estate portfolio of almost $1 billion. Elena has been happily married since 2004, July 4 to be exact, in their lives with her husband Grant and their two daughters Sabrina and Scarlett in Miami Beach. Elena came to Singapore together with Grant over a week and they were here to speak at the National Achievers Congress. Someone introduced us and we became friends and got me in for her interview as one of her guests. And in return, I also interviewed her as well on her story. So do take a listen. I hope you enjoyed these episodes.
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Elena Cardone: Welcome to this week's episode of Women Empower. Today, I have Ms. Genecia Alluora. She is Woman Empower Singapore. She has won Miss Singapore and Miss Singapore International. She represents Singapore not only once, but twice. Who does that? This woman, that's who. She also founded and is the creator of Soul Rich Woman Asia. And she connects about 200,000 plus women in the entrepreneurial space and really educates and elevates and motivates women to represent themselves at the highest level. So, without further ado, thank you so much for being on the show. It is such an honor and a pleasure to meet you.
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Genecia Alluora: Thank you for having me on your show.
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Elena Cardone: It is wonderful to have you. So, okay, bring me back so my audience can understand. Have you always just been this successful go getter type woman or was this something you developed? How were you raised?
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Genecia Alluora: Well, a little bit of my back story. A lot of people thought that when I was Miss Singapore, they think that I'm born with a silver spoon.
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Elena Cardone: That's what everyone would think. Looking at you, you looked so beautiful and so together and so intelligent. It's like, okay.
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Genecia Alluora: Well, it didn't start that way. I had to support myself through school since I was 14 years old, teaching yoga, aerobics and line dancing through my school years. So I put myself through college. I put myself through University. So it was really tough.
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Elena Cardone: So why did you have to support yourself at 14 most?
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Genecia Alluora: Well, at that time, my dad lost everything due to the financial crisis.
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Elena Cardone: Was this in 2008?
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Genecia Alluora: Way back more.
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Elena Cardone: Way back more. Okay, well, you're way young to me.
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Genecia Alluora: Okay. Yeah. And because of that, I had to come out and do my own stuff. And I think that has really molded me through my years. And then after that, I became an occupational therapist.
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Genecia Alluora: Wow.
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Genecia Alluora: Yes.
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Elena Cardone: So at 14, when the crash happened, your father lost everything. Did he say you have to go to work or was this now an initiative that you took on your own?
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Genecia Alluora: My mom kicked my ass. She pawned her gold, her jewelry to give me the money to do the certification as an instructor. So back then, I was the youngest instructor in Singapore, and then I went on to do classes. But it was not easy because when I'm seeing other girls doing things in their free time, they are going to the movies, going for shopping, and then I'm working after school. So can you imagine waking up 05:00 a.m. in the morning to go to school?
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Elena Cardone: Not at 14.
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Genecia Alluora: And then 12:00 p.m. 1, you finish class after that project work, you finish about 4, and after that I rest for about an hour, take a quick nap, and I rush for classes back to back from 07:00 p.m. to 10:00 p.m.. Wow. And by the time I reach home, I'm really exhausted. And that went on for many years.
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Elena Cardone: So that's what I call the sacrifice phase, which you probably didn't appreciate at the time.
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Oh, I totally hated it.
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You hated sacrifice phase. Are you now glad that you did sacrifice phase?
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Genecia Alluora: Yes, definitely. Because I've come a long way and I have experiences. Now, it's time to share and shortcut other women's journey and empower others. Because empowered women empower others.
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Genecia Alluora: Right. And so, when you finally got to this point in your life where you feel like, was it just an urge? Where you felt like, now it's my responsibility to help fast track other women, what point was that? Was it like a certain amount of money you made? Or when were you like, okay, I now know how to take care of myself, I want to branch out and help others now.
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Genecia Alluora: In 2006, I won miss Singapore and I became an image consultant. And that because of my experience teaching and training and coaching. Having the extra skill set was quite easy for me to move forward. My clientele grew. They were CEOs of companies, directors of companies, as well as politicians here in Singapore. After that, I took on this skill and I went on to coach and mentor many women to transform their confidence from being an ugly duckling to a more confident version of themselves. So because I went through that transformation myself too, that movement actually gave me the confidence to do more in my life. In 2012, 2013, I told myself, I'm no longer going to trade time for money. Because as an image consultant, you work, you get paid. You work, you get paid, you work, you get paid. When you stop working, you don't get paid. So I said, you know what? I want to move this online. How can I go online? So I went through a process seeking mentors, looking for coaches to coach me on the process. Spent hundreds and thousands of dollars looking for resources to grow my knowledge.
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Elena Cardone: So you invested on yourself?
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I invested in myself.
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How did you have hundred and thousand of dollars?
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I saved over the years.
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Genecia Alluora: Wow.
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Genecia Alluora: I worked my way up, and then from there, I took my vision of helping more women to be more confident. And then I started a platform called you are Possible Academy because I launched my own book in 2013. It's about personal branding. Then after that, I went to I went online. Right. That's when I make my first pot of gold.
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Genecia Alluora: Wow. The first pot of gold
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Genecia Alluora: Across my first pot of gold was when I make my first million dollars.
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Elena Cardone: Wow.
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Genecia Alluora: And then I invested and started a cafe retail chain. We were in three countries singapore, Malaysia, Indonesia.
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Genecia Alluora: Wow.
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Genecia Alluora: And then we had seven outlets. We exited to a public listed company owner just recently.
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Genecia Alluora: Wow.
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Genecia Alluora: During this whole period, my heart has always been with the women. Even though I was doing retail business and it was tough, and I was called to this it's just like calling the back of my head. It's like, Genecia, you got to do you got to do this. You can't just give up the women and just do a cafe retail chain. You got to move up and do more. So during the time I was based in Indonesia for two years, running the caffe retail chain with my franchisee. I do online. I did webinars, I did online programs. I launched my membership program.
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Elena Cardone: Are you confident the whole time? Are you scared, like the first webinar you did or you're like, is this going to be a disaster? Do you ever have self doubt or is it just you just go in positive the whole way?
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Genecia Alluora: It was tough because you didn't know how many audience were there. In fact, when I first switched on my webcam and used Google Hangouts back in 2013, there was zero viewers. You know.
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I love that.
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And it grew from one to ten and then to the first hundred. And that's how You Are Possible Academy grew. Subsequently, the women.
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Elena Cardone: How long did it take to grow?
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Genecia Alluora: About three years. And I did about 1000 webinars probably every week. I did one every week. Wednesday at 09:00 p.m..
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Elena Cardone: They're free webinars.
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Genecia Alluora: Free webinars.
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Elena Cardone: How would you think about the branding?
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Genecia Alluora: Branding. How do you do funnels, marketing, automation? How do you become more confident?
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Elena Cardone: How long are they?
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Genecia Alluora: By an hour.
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Genecia Alluora: Good. Eleven.
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Genecia Alluora: Okay. And then I kind of moved all these things online, and the women started to come in, and then they said, Genecia, can you not put your possible academy? Because Singapore's education system has so tuned us to, like, in school. So the women in my community feedback to me and said, Genecia, you got to choose a better name.
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Elena Cardone: No, they're not like, impossible.
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Genecia Alluora: They don't like the name academy. They want something a little bit more, like, with depth and, like, with the inner academy.
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Elena Cardone: They don't like academy.
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Genecia Alluora: They do like academy. I said, okay, let's do a rebranding. So in 2015, I did a rebranding. It's called Soul Rich Woman because all women have a soul. It's rich, wealthy, and we shine when we have confidence from within. So Soul Rich Woman.
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Elena Cardone: Okay, love this so far. If you said you went through the transformation yourself, were you an ugly duckling?
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Genecia Alluora: No.
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Genecia Alluora: Yeah, I was.
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Elena Cardone: Okay, so how does an ugly duckling, which is very difficult for me to buy, by the way, but I'm going to I'm going to buy because I have no reason to believe it would lie to me. But how does an ugly duckling go to Miss Singapore and Miss Singapore International. How did you even know you had it within you in the first place?
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Genecia Alluora: You knew back then, I was bullied. I was really bullied by mean girls in school.
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Elena Cardone: Wow.
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Genecia Alluora: You know, I was poor. I really didn't have any money to change my bags or even to change my clothes because I had the school clothes. So the mean girls would come to me, you know, PE lessons, what we call physical activities. They will pull my shirt, and then you'll pool open, and then they will see my bra, and they're like, oh, you're wearing the same bra again, like that. And there were times they took my school bag, and then he threw it across the classroom floor, and my books will be all over the floor, and you're like that. So myself. And things took a dip. But you see, I started when I was 14, and I told myself that whatever my family situation, maybe I'm not going to give up.
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Genecia Alluora: Right?
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Genecia Alluora: Yeah. So I took on.
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Elena Cardone: Did you feel that is the fuel to become determined to make it?
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Genecia Alluora: I knock on doors and say, would you be willing to coach me in my public speaking? I knock on doors. Would you be open to willing to coach me on my image? Would you be willing to train me to walk and have good department? And that was when all these people, what they call the guardians, and people who really helped me and coached me, mentored me to become Miss Singapore.
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Genecia Alluora: Wow.
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Elena Cardone: And what did that feel like, being crowned Miss Singapore?
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Genecia Alluora: It was life changing, really, once in a lifetime opportunity, because for someone like me, it was a way out. And definitely it allowed me to travel the world. Since then, I've traveled more than what, 10-20 countries, 50 cities because of my title, Miss Singapore. It has given me so much privilege.
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Elena Cardone: Do people know who you are when you walk on the street?
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Genecia Alluora: Yes. During that time, yes. But now, because I've taken a backseat, more focused on developing the platform Soul Rich Woman, so not so much in the front light, but fronting more on the business lines.
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Elena Cardone: So when you were crowned Miss Singapore knowing that you had been bullied, that you're the girl that has to go and chase your books around, how do you now wear this crown and now transition from feeling a certain way as that girl to now all of a sudden, people think that you're just that new girl, that new image. Don't you still have the same insecurities as the previous girl? And then what do you do? How do you transition into that life? You just kind of acknowledge them and move forward anyway.
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Genecia Alluora: I'm very blessed to be Miss Singapore. Really, doors open for me, there were transformational causes that changed my life. I invested in myself, went for many, many different courses. In fact, in 2007, I went to Taiwan for a year and took on multiple transformational healing courses to let go of my past, my anger, my hatred, whatever, feelings that all women sometimes have a tendency to hold and play again, like a broken record. So I stopped completely on that, and my life completely flew from there. So it was kind of like a stepping stone.
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Elena Cardone: Do you feel like or maybe you don't even think about this question, but do you think Asian women have the same advantages as the Western society, culture, Americans, Europeans? Or do you think we're equal, or one has more than the other?
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Genecia Alluora: I believe all women have the same rights, they have same opportunities, same things that have been given to us. However, at the end of the day, Asia is a different animal. We have Vietnam, we are in Malaysia, just race alone. We have different races, and in different races, we have different culture and dialects. And that different permutations because Soul Rich Woman is in Southeast Asia. We're in seven countries, and we're connecting almost 200,000 women across this region. And just alone when we travel to different countries, we have to be a little bit different because women at different phase of their life. Say, for example, when we went to Vietnam in Hanoi, the women in Hanoi versus women in Ho Chi Min are quite different. Women in Hanoi are a little bit more, they told me that they were stigmatized if they were to give up their jobs and go into entrepreneurship. Soul Rich Woman first went to Hanoi in Vietnam, we made a mistake. We didn't know. We were like, oh, you must do a business, have a side hustle. Let's build your empire.
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Elena Cardone: Right, right.
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Genecia Alluora: And then they said, oh, no, but Genecia, this is not the culture here. Hanoi and Ho Chi Min are two different breeds of women.
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Genecia Alluora: Wow.
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Genecia Alluora: So that's when we learned, we said, oh, then what do you girls need? They say, we need more confidence in our daily lives to stand up for ourselves, to own our power, not just being a housewife and being a working person, but really be able to chase our dreams. That has been swept under the carpet for a very long time. So that was what we did in Hanoi. So that is why in different countries we do different things. Like in Malaysia, women are sighted for two main reasons why they are not able to step out because fear of failure and lack of support from family members. So that's why communities are so important. And that's why in Malaysia, we are also very strong. We have about 500 or 10 members over there. Wow. Supporting each other on your entrepreneurship journey.
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Elena Cardone: So what do you tell the woman who's struggling maybe with a cultural issue they want to step out, but they're not supported by their family and they don't have the confidence yet to do it, despite of or maybe they don't want to do it because they don't want to lose the respect or that's a toughy situation.
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Genecia Alluora: Really tough.
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Elena Cardone: Did they come to you for advice? And if they do, what do you tell these women?
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Genecia Alluora: So these women needed more confidence in looking at their dreams and finding the time to love themselves most. Because I find that the key to success for all women is self love. Only when you are able to love yourself, that's when you can give. But most women are empty vessels because they give their kids, they give their husbands, they give to household chores, they give to everything else but forgetting the self love is they key.
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Elena Cardone: And if they did that first, there would be more for the other.
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Genecia Alluora: Yeah, that's right. Their cup is so full and overflowing.
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Elena Cardone: Yeah.
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Genecia Alluora: Oh wow. That's awesome.
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Elena Cardone: And this Soul Rich Woman, what's your proudest success story that's come out of that? Do women tell you that she came from blah blah, blah and then went to what's a good transformational story that really said, I'm on the right path with this.
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Genecia Alluora: Wow. I have heard hundreds of stories.
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Genecia Alluora: That make it all worth it, right?
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Genecia Alluora: Yeah.
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Genecia Alluora: I think a lot of the women, the main thing amongst all female entrepreneurs, the key thing is always about the C word, which is confidence. But most importantly is the F word.
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Elena Cardone: The F word. I couldn't wait to talk to you about the F word. She has the F word. You want to tell them what it is?
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Genecia Alluora: Yes. For women who love the F word, being fabulous, having freedom and financial independence.
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Elena Cardone: Okay, but first of all, does the F word translate as it does in America?
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Genecia Alluora: We have the F word here.
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Elena Cardone: I say the F word.
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Genecia Alluora: Just joking. But definitely for us, when I talk about the F word, why, I talk about financial independence and not financial freedom. Because the difference is financial freedom. Of course, you are free to do everyone, probably you have passive income. But for a lot of women, when you're first starting out, how do you even first make a dollar? How do you first even make a first thousand dollars if you're a stay at home mom?
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Genecia Alluora: Right.
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Genecia Alluora: How are you balance that?
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Elena Cardone: If you hadn't had education, you don't know what you want to do. You don't know what you're good at.
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Genecia Alluora: Yeah, precisely. So you have to start somewhere. So if you are able to earn a $1,000 every single month, passively or online, through online businesses, can you imagine what life will change? You could buy the extra dress for your daughter.
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Elena Cardone: And is this financial freedom?
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Genecia Alluora: This is more financial independence. That's why I said we want to focus on helping women to be more financially independent. They could be receiving some money from their husbands, that's fine. But could they do something more for themselves? And because of that extra money that they have on hand, they could be more independent to make choices for themselves.
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Elena Cardone: So let me ask you this. If they go for the financial independence and let's say they have the side job, they're selling makeup on the side online, but they're not neglecting any of their responsibilities as a wife, a mother, or whatever they agreed upon. So this income, does it go to the household or should it be hers or does that not matter? Separate or together?
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Genecia Alluora: And it will be her decision. But what I usually see is women usually keep it and hold it for emergency or things that they are always wanted to do. You see, we women must have a voice.
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Elena Cardone: I'm the same way. I have our money and then I have my money.
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Genecia Alluora: My money.
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Elena Cardone: But he has no problem with us having our money, and he has no problem with me having my money. And I love that. I feel really blessed in that area. I'm like, thank you. I don't know what it is in my brain that needs my little thing.
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Genecia Alluora: Yeah. Because we need to make our own choices. And that's when we feel like we have a choice to choose whether we want to give you the money or we give our family the money or I give my own dreams the money.
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Elena Cardone: To reinvest in yourself. Because when I've heard you say a number of times in this interview.
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Genecia Alluora: Yes. In fact, finding a mentor is why we created Soul Rich Woman was to help women to go from offline to online to be more confident and more customers make a positive impact in the world. If you can't even have a say in what you want to do and be always a victim of your own circumstances, then I'm here to kick some ass, you know, and really to get out of your comfort zone and go towards the dreams that you always wanted to achieve. So that is why being fabulous, having freedom and financial independence is so important.
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Elena Cardone: Yes. And this is what's brought you kind of, like, alive. I see it in you. It's your passion. And you want this for other women.
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Genecia Alluora: Yeah, I do, too.
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Elena Cardone: I feel like happy, empowered women or that have the confidence in themselves, they have no need to try to destroy another woman, try to throw their books across the hall, because that came from something. Those girls have a problem. A happy woman or girl does not treat other people like that. You know what I'm saying? So it's like the more that a woman can help herself and find her own confidence, the more she just wants to help and love and nurture other people. I believe it's innately in us.
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Genecia Alluora: That's right. Yeah, that's very true. In fact, I really believe that alone you are strong, together we are unstoppable.
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Elena Cardone: I say the same thing in this book, build an empire. I say I was raised to believe that I had to do everything by myself. Like, I had to be Miss Independent. Miss Independent. And I tried so hard, and I could only get, like, this far. And it just so happened that when I got together with my husband and that I actually started to depend on somebody else and trust somebody else, and then from there, we added to the team and grew. And now we have staff and people that help us and build. But there is no you're doing it on your own. No empire has ever been built on your own. It takes a team. It takes a village.
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Genecia Alluora: Yes. When a woman is empowered, the whole village benefits.
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Elena Cardone: Yeah, I agree with that. Because she wants the best for everyone.
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Genecia Alluora: That's right.
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Elena Cardone: Because she knows ultimately it's going to benefit herself and everyone involved.
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Genecia Alluora: Yes. So when we empower one, we touch a life that one will pass on to the other. So we actually have a mentoring program for girls under 30. So this we actually have cash sponsorships from different women who are more wealth to do. So, they gave us their cash sponsorships, and they gave us so we fund this entire program in Singapore, where we help underprivileged girls, where they don't have those opportunities to learn skills beyond education, which is just the books and the four walls in school.
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Elena Cardone: Kind of like you.
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Genecia Alluora: Yes. And then help them to give them an opportunity to because not everybody can be Miss Singapore let's put it this way. Can we give them a skill? Because when you give them a skill everyone can be an entrepreneur.
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Elena Cardone: Because everyone can be an entrepreneur.
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Genecia Alluora: Everyone can be an entrepreneur.
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Elena Cardone: I believe I do, too.
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Genecia Alluora: Yeah. So, through this program, we want to equip this girl's skill so they can start early. Why do you have to wait till you graduate?
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Elena Cardone: Why do you have to wait till you went through the whole decade or whatever it wants to figure it out. You figured it out. Here the here's the don't let you go.
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Genecia Alluora: Why do you have to wait until you get married and have kids and then after a failed marriage, and then you come to me and then you say, Genecia, I need help. Why do you have to go through that? Can we shorten it?
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Elena Cardone: Yes. That's what I wrote this book for. I want to fast track the process .
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Genecia Alluora: Precisely.
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Elena Cardone: Yes. So can you tell my viewers, can my viewers in America join Soul Rich Woman?
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Genecia Alluora: Yes, you can help. So we definitely need help here in Southeast Asia. We need time, we need resources, and we also need cash, sponsorships. So time, if you are a volunteer, you can volunteer, with us to be let's say you have a skill that you want to share as an entrepreneur. You want to teach funnels. You want to teach how to overcome their mindset. We welcome you if you have resources, like a venue. So we work with people like Facebook, Mercedes-Benz. These are like partners who give us their resources so that we can bring the community together. And that makes a lot of difference.
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Genecia Alluora: Right?
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Genecia Alluora: So venue, if you have resources, like. A jet, for example.
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Elena Cardone:Girls we've done that.
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Genecia Alluora: Girls who are underprivileged have never had a chance to do all these things. Right? And then if you have cash and money to help us as well, to fund the project to give girls because we want to buy them good things, we want to support the program, we want to give some trainers who help us pro bonu fees, right? We can't expect everyone to do for free because there is some sustainability within the platform itself. Right? So, yes, I took up my part of goal, which is my cafe retail chain. We exited a public listed company. I took out all my money and invested into the platform. So it has to succeed.
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Elena Cardone: It will succeed.
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Genecia Alluora: There's no other option. It's like the way and the only way.
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Elena Cardone: And where can people like, if someone wanted to say, okay, I have $100, I have $1,000, I have 10,000, how do they reach you? Or how do they offer their time or their service?
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Genecia Alluora: You can go to soulrichwann.com
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Elena Cardone: Okay. That's awesome. Okay, so before we wrap up, on our last note, what would be a 14 year old self if you had one piece of advice for her? When that backpack went across the wall, the books went and you just I'm sure you probably had a lump in your throat trying to hold back tears, what would you have told that you are now? What would you have told that little girl.
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Genecia Alluora: Your past that's not equal to your future.
[00:27:11]
Elena Cardone: Wow, that's heavy. All these women of the world made me so emotional. I've never cried on Women in Power before. I interviewed this woman last week in Dubai and she made me cry. And now you make me cry. You're so amazing. I cannot thank you enough for coming on this show. You made me cry to exposing this part of the world. And it's so amazing to me. That what I'm finding on my journey around the globe and meeting the women of the world, that we all want the same thing. We all want to help each other, not only ourselves, men as well. But we focus on ourselves for now. Yes. And we all want to make a difference and we all just want to be loved, be taken care of, take care of others. And it's really beautiful. It doesn't matter what culture you are, what religion, what culture.
[00:28:05]
Genecia Alluora: Yes.
[00:28:05]
Elena Cardone: We all want the same thing.
[00:28:06]
Genecia Alluora: We all want the same thing. We want to be heard. We want our voices to be heard. We want to be seen. We want to be recognized.
[00:28:14]
Elena Cardone: Yes. Thank you so much for being on the show.
[00:28:17]
Genecia Alluora: Thank you.
[00:28:17]
Elena Cardone: You are such a beautiful soul. This is a Soul Rich Woman. Thank you so much. From Women in Power, singapore.
[00:28:26]
Genecia Alluora: Wow.
[00:28:29]
Genecia Alluora: Thank you so much for joining me today. I'm so honored that we are connected.
[00:28:33]
Genecia Alluora: And I hope that I can continue to serve you as you build your dreams.
[00:28:38]
Genecia Alluora: And if you love this episode and I hope that you did, rate it five stars, give us that glowing review because it will help more women around the world finding this Soul Rich Woman podcast. Alone, you are strong, together we are unstoppable. Now share this with every woman who needs it because this is how we are changing the world, one woman at a time. As always, get out of your comfort zone and go towards the dreams you've always wanted to achieve. For women who love the F word being fabulous, having freedom and financial independence. My dear Soul Rich Woman, sending you my love and I'll speak to you soon. Bye for now.