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Genecia Alluora: This episode is brought to you by InstantPodcastLeader.com, the leading platform to launch your podcast in 48 hours and make it profitable. Get your free audiobook and free webclass at instantpodcastleader.com/webclass

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Genecia Alluora: I believe we can change the world. But first we've got to stop living in fear of being judged for who we are.

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Genecia Alluora: Hi, I'm Janisha Allura, founder of the number one leading female entrepreneur network in Southeast Asia, supporting 1 million women to own and love the F-word, being fabulous, having freedom, financial independence and family.

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Genecia Alluora: With a challenge to women everywhere to stop talking themselves out of their dreams. Soul Why: Secrets of the Soul Rich Woman Blueprint identifies the excuses to let go of the behavior to adopt and the skills to acquire on the path to growth, confidence and believing in yourself, to be recognized as a leader online, with clients online and to have more impact on the world. Stop believing about the lies, about who you are, so you can become who you are meant to be. You're just an F word away from the life you want, the marriage you want, the family that you want is going to be fueled by the business and life that you build. Join me. Be a Soul Rich Woman. Alone, we are strong. Together we are unstoppable.

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Genecia Alluora: Hey, gorges. Welcome to this episode. My name is Genecia Alluora. I am your money, mindset, energy, mentor. Bestselling author, founder of Soul Rich Woman. I teach individuals like yourself to increase your luck and wealth around the word S-O-U-L, soul. Now, today I want to talk about five signs you need to increase your prices. Even if you're scared, worried, or afraid of being judged, you know you can always choose to increase your prices whenever you like. Yes, whenever you like. You don't have to wait for a sign from the universe or someone like myself telling you it's time to increase your prices. But there are just five key signs that you're ready to increase. So let's get started. Number one, you're really getting booked out. Now, being booked out doesn't necessarily mean that you have millions of clients. What's your version of being booked out? When I was doing my one on one coaching, my booked out level was around 15 to 20 clients a week. Some other coaches I knew could handle about 100 clients a week. So yours is whatever feels right for you and feels right for you, right now. You might feel that you're feeling a little bit too busy and a little bit no space to breathe.

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Genecia Alluora: Guess what? Pricing is all about supply and demand. So if you have a lot of people asking you for your services, booking up your time, chances are you can afford to increase your prices a little bit. It's natural to be scared. When I started out, every time I increase my prices, I will worry. No one's ever going to book with me again. They are going to complain about me I'm never going to have any more clients, ever. The truth is that when you have a high demand for your services, the market can have a higher price or can bear you a higher price. Now, the bonus is that you'll work less and earn more and either earn the same thing or even more, and you'll have more energy to give to all your clients. And bonus, you might have some creative space to write a book or make something that will serve even more people, like recording a podcast and doing some audiobooks or even coming up with online courses. Now, that's the sign or that's the first sign you should raise your prices when you're getting a bit too busy for comfort. Is that true for you?

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Genecia Alluora: Yes or no? Let me know. Number two, clients tell you that you're too cheap. The second sign, and this is a major one, when you tell people your prices and they respond, wow, it's so cheaper. This is particularly true when it comes from potential clients. Nobody wants to be too cheap. When you hear that repeatedly, take it as a massive sign that people have a different perception than you do around your wealth. I was chatting to someone I perceived as quite famous. When they told me their prizes, I thought, that doesn't feel like a good, energetic match. I expected you to be a lot more expensive than that. And that made me second guess the ability. I was doubting whether they could do the thing or not. Now, if people are telling you that repeatedly, you really must listen to them and ask yourself, is my pricing a detriment to my brand? Is my pricing putting a lower value around my brand? Remember, pricing is not simply the cost of your time or cost of goods sold. It's a perception. That is the key. Now, perception is a huge part where you position yourself in the market and who you want to attract.

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Genecia Alluora: So there are people saying things like, oh, I expected it to be a lot more than that. It could be the time to take action and increase your prices. Number three, you're attracting painful clients. If you are getting a lot of pain in the butt or pain in the arrows. Clients who are constantly complaining, trying to negotiate on price nitpicking with you over different things, and generally making your life shit and hell, that is a huge sign that you are an energetic mismatch to your current pricing. It's the universe way of forcing your way through to seeing the new light at the end of the tunnel. Now, if you need help with setting boundaries for clients, they are asking for the moon and the sun. Well, I want you to come and talk to me. Book my Clarity coaching session on how to stop people pleasing and set healthy boundaries around your time and energy. You deserve to have clients who gladly and happily pay you for what you do when you are too cheap. And the funny thing is, this is like the paradox. You think I'm over delivering so much, and I'm trying to make it so affordable.

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Genecia Alluora: Why aren't they happy? It's not about the price. You are an energetic match to people who don't appreciate you because you are not appreciating your talents. You are just attracting clients who mirror their energy. A big sign is when you get clients who ask, can you give me a discount? When you know you are already affordable. Clients who ask for accommodations above and beyond what you're comfortable with. People who step over boundaries, who take up way more time and energy than your full price clients. Sound familiar? When you charge appropriately for what you do, you'll attract clients who mirror self worth back to you. Believe me, and trust me, I've been doing this for the last 20 years in my entire career. So, seriously, if you're dealing with pain in the ass clients right now, it's a huge sign that it's time for you to upgrade your prizes and attract more energetically aligned clients. And if you need help with setting boundaries, hey, come and speak to me. Book a coaching call, okay?

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Genecia Alluora: Number four, you are consistently creating amazing results for your clients, especially when you create results that have impact on their income. Now, this isn't just for people who teach business or money, because you might have a business that's completely outside of that realm. Maybe you help people to save time so that they can make more money elsewhere or spend more time with their family. Or maybe you help people to save money by outsourcing a task or helping them be more efficient with their resources. Maybe you help people becoming more efficient in their business by doing something they aren't good at. Again, time equals money. You might help high achievers to become peak performers, for example, a kinesiologist or a health coach. That helps people to be the best that they can be, to have more energy, have more confidence, break through their blogs, etc. An amazing support person can save time and money and allow their clients to work in their zone of genius. Now, that can have a huge impact on someone's bottom line. If you know that you're getting amazing results for people and you are getting better at it, then you deserve to be paid in line with the value and the results that you accomplish.

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Genecia Alluora: It's that simple. As you get more experience, you are helping people to shortcut their success as well. Now, that's a huge sign when you are getting a lot of amazing reviews and getting outstanding results for your clients. And that means it's time to increase your prices. Now, think about it. I deserve to be rich. When I add value to people's lives. Deserve it's a what? Serve. I serve, I deserve. So I believe that this is a mantra that I think everyone should embrace. All right? I deserve to be rich. When I add value to people's lives, I serve, I deserve giving and receiving in equal weight. Number five, you want to earn more money. Now, it's okay to just decide, I like to get paid for more for what I do. Maybe you already know that you are an energetic mismatch to your prizes and you simply want to earn more, and that's totally okay. It's going to happen regularly over your entrepreneurial journey. Each time will feel scary, and it's normal to think, is anyone going to pay this? Am I really worth this amount? Am I really adequately to receive this amount? Then you settle into it and it feels really good for a while.

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Genecia Alluora: You feel okay about seeing your prizes without choking. And then as you get even better at what you do, you might even feel that you've outgrown your pricing again, which is totally normal. So if you have been feeling itchy and it's time to expand, then do it, raise your prices. Now, that's a huge and clear sign to get out of your comfort zone and go to the next stage. Nobody else is going to give you permission. You have to claim it yourself. Ask yourself this question what would feel good to charge? Even if it feels a little bit scary, a little bit exciting? Remember, the same thing happens every single time. You feel scared. You feel like nobody is going to pay for it. You step into it and it gets comfortable. You attract the next level of client that you want to work with and you settle into it. And then, sorry to tell you that it happens all over again. So you know what? You have the permission to earn more. Let's recap the five signs you should increase your prices. Now, not all of these have to be true before you increase your prices.

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Genecia Alluora: By the way, even just one will do. You don't need all five. Okay. Number one, you're booked out. You can't fit anyone else in because you're in demand. So increase your prices. People keep on telling you you're so cheap. Take the hint. People have a different perception of you. Increase your prices. Number three, you get pain in the butt clients that just don't appreciate you no matter how much you're over delivering. Time to increase your prices. Number four, you are getting amazing results for people, transforming them, helping them to be fabulous, have freedom, financial independence or happy family. And you are getting better at what you do. You are shortcutting your clients success to get them from stuck to unstoppable faster. Time to increase your prices. Number five, because you want to. And it's okay. You don't have to wait for someone else to give you permission to do it. So go for it. Now, this can be the best month ever in your business and sorting out your new pricing is a great place to start and it's important to take note of that. Okay, my dear, I know that you might be thinking, oh my God, how am I going to do this?

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Genecia Alluora: Like I shared with you, you can totally do this. With my help, I've created a brand new free masterclass to help you identify your blocks and your limiting beliefs around money. I walk through with you step by step, recognizing and dealing with the common blocks that most individuals or entrepreneurs may have and you can get that for free at soulrichwoaen.com. And that is S-O-U-L-R-I-C-H-W-O-M-A-N.com. soulrichwoman.com. Remember, money blocks don't have to hold you back, doesn't have to hold you ransom and doesn't derail you. You can embrace them and move on to creating a life that you love. Fabulous freedom, financial independence and a happy family. So go do that now. Go check out Soulrichwoman.com because it is your time and you are ready for the next step. Let's get that money flowing today.

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Genecia Alluora: Thank you for joining me today. I would love for you to connect with me on LinkedIn, Facebook or Instagram and share with me your thoughts on today's episode at Genesia Alluora. G-E-N-E-C-I-A-L-L-U-O-R-A. Alternatively, you can send me an email at hello@soulrichwoman.com. H-E-L-L-O @ S-O-U-L-R-I-C-H-W-O-M-A N.com. I have a free gift for you on our website. Secrets of personal branding. And also, how do you delegate 80% of your to do list to your assistant so that you can make money online and focus on your zone of genius?

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Genecia Alluora: And that is available at soulrichwoman.com. S-O-U-L-R-I-C-H-W-O-M-A-N.com. Join the number one leading female entrepreneur network in Southeast Asia, connecting more than 200,000 women across the region. Be a Soul Rich Woman. Dream to shine. Woman leader. Leader activated. Alone, you are strong. Together, we are unstoppable.