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Genecia Alluora: I have a free gift for you. Go download secrets of personal branding. And how do you delegate 80% of your to do list so that you can make make money online while focusing on your zone of genius? Go to soulrichwoman.com. I believe we can change the world, but that first, we've got to stop living in fear of being judged for who we are. Hi, I'm Genecia Alluora, founder of the number one leading female entrepreneur network in Southeast Asia, supporting 1 million women to own and love the F word. Being fabulous, having freedom, financial independence and family. With a challenge to women everywhere to stop talking themselves out of their dreams. So why? Secrets of the Soul Rich Woman Blueprint identifies the excuses to let go of, the behaviors to adopt, and the skills to acquire on the path to growth, confidence, and believing in yourself to be recognized as a leader online, get clients online, and to have more impact on the world.

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Genecia Alluora: Stop believing the lies about who you are so you can become who you were meant to be. You are just an F word away from the life you want, the marriage you want, the family that you want is going to be fueled by the business and life you build. Join me, be a Soul Rich Woman. Alone we are strong. Together, we are unstoppable. Welcome to the show.

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Genecia Alluora: Hello and welcome to today's episode. My name is Allura. Thank you for joining me today. Well, today I'm going to share with you how to delegate 80% of your to do list, how I got started and why it's so important for you to do the same. First and foremost, the greatest benefit of being able to delegate 80% of your to do list is that you can make money online easily and you can sell anything online easily. And plus you can be just focusing on your zone of genius easily. Now, let me share with you what do I mean by focusing on your zone of genius, okay? Which means something that you love to do and you exceptionally love to do. In fact, all CEOs and founders of companies must focus on sales and marketing. Now, I know that you may hate sales and marketing, but if you are the head of the business, then you want to be focused on doing that. And if you really hate doing marketing or sales, then you need and must bring people who can support you on doing those things that you dislike as well.

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Genecia Alluora: Also, if you hate doing accounting or bookkeeping, then you can also delegate out as well. So basically it's anything that you don't like to do. I want you to think about how you can delegate. In my workbook, actually, I showed you how you can even list out some of the things that you enjoy doing or you do on a daily basis on a like Monday to Sunday. Okay. Ya, Monday to Sunday is not even Mondays to Fridays. Monday to Sunday is what are the things that you love to do or you do every single day. List them all out without any discount, without holding back. Hashtag no filter list everything out. And then from there you pick up the things that you want to do and pick up the things that you don't want to do, and that's how you get started. Okay, so go download the workbook and I'm sure I will be able to guide you through the workbook for you to go through the step by step. So let me share with you why I got in to delegation in the first place when I decided to go from offline to online, before that, remember, I was in a consultancy business. I work, I get paid, I work, I get paid, I don't work. I don't get paid. So I did have two staff at that time. I have two employees and they were my personal assistants and one was like doing more ops, job operations kind of stuff like helping me with organising the workshops and things like that.

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Genecia Alluora: But it came to a point I find that, you know, having a on the ground employee, you need to really know how to how do you grow, right? How do you how do you really hire somebody who can how do I say this? It's like hiring people who really can help you build the business to where you want to go. So sometimes I will say that I didn't know how to hire. I just thought that, you know, someone just can help me to do everything else, thinking that one person can do everything like a personal assistant. That's why I had a personal assistant who who could help me as an image consultant and running consultancy business, serving politicians, ministers, CEOs, decision makers, you know, high level premium clients, getting this person assistant to do everything else for me. I was so wrong. It doesn't work that way because no one is built to do everything and anything because everyone has their own zone of genius. Get it? Okay, so it's kind kind of like showing you that, you know, we have our own zone of genius. Even our staff or employees have their own zone of genius.

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Genecia Alluora: So when I decided to go from offline to online in 2013, I changed my strategy. I learned somehow from my mentor who guided me how to not say higher, but kind of look at how to build my business strategically. So that's how I built different teams and departments on my own. Okay. Sales team. Marketing team. You know, team building, social media, the team doing the Facebook ads, the team doing the overall, you know, how do you follow up the sales calls? How do you do even, you know, administrative work. How do you organize things? So it's easy for us to build workflow and processes. So I'm never in I'm never a C person. If you know, desc, I'm not a very compliant person because I'm the boss, right? I am a very high AI person and I don't really like to follow rules. And so it was very difficult for me to mold myself into that process and flow. But I would like to share with you that I allowed and gave myself permission to be a little bit more process oriented as far as I can, and then hire somebody who is even more detailed than me or more process oriented than me to look after that systems and process. So that means I know what I want and then I'm able to tell the other person what to do.

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Genecia Alluora: So having an idea of what you want as a boss is important. So this is one part of delegation, right? You must know what you want. If you don't know what you want, you have to really find a mentor or a coach to guide you to see what is required. Then work out your own systems and processes so that you can function in your zone of genius and outsource parts of the systems and processes that you don't want to do. For example, when I talk about sales and marketing, I am looking at, for example, I am the strategic person doing the Facebook ads. That means like I look at the messaging, I look at the images, right? I know the strategic plan and I myself have done it myself before. I have like gone into the dashboard and do the execution part of the Facebook ads before. Right. But up to a certain point, when we are running so many ads and doing so many things at the same time where I'm conducting my masterclasses, my live streaming classes and my time is very limited. So I hired people whom I trained to do the execution part of the ads.

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Genecia Alluora: So I'm overall and then I'm bringing people who do the execution. So I will have a meeting and then I tell them, okay, this needs to be done. This is the direction. Okay, go and select some images. And then these are the messaging. All right. This is the copywriting. Okay. Done by me and another copywriter. And then these are the things to put together. Now, I want this country, this country to be targeted and then suggest to me what are some of the what we call the other targeting that we need to do before we move forward? So that's how I outsource and delegate to my team. And then after that, the team will come back to me and say, okay, this is the suggested things and these are the things to be done. And then we move. So what are you doing, okay, inyour mind right now? Delegating is not hard. In fact, it is easy. But first you need to know and begin with an end in mind. This is one strategy I want to share with you in this episode. Begin with an end in mind. Because to delegate as a boss, don't expect your staff or an employee to do everything by themselves. One person cannot do 100 things. They are only good in that few things. Use their talent wisely so that you can leverage on it and grow the business to the next level. In the next episode, I want to share with you another strategy I use in the art of delegation. And yeah, do continue to stay tuned. I'll be back in the next episode.

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Genecia Alluora: Thank you for joining me today. I would love you to connect with me on Linkedin, Facebook, or Instagram and share with me your thoughts on today's episode at Genecia Alluora. Alternatively, you can send me an email at hello@soulrichwoman.com. I have a free gift for you on our website. Secrets of personal branding and also how do you delegate 80% of your to do list to your assistant so you can make money online and focusing on your zone of genius? And that is available at soulrichwoman.com. Join the number one leading female entrepreneur network in Southeast Asia, connecting more than 200,000 women across the region. Be a Soul Rich Woman. Dream to shine. Woman leader, leader activated. Alone, you are strong. Together, we are unstoppable.