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Genecia Alluora: I believe we can change the world, but that first, we've got to stop living in fear of being judged for who we are. Hi, I'm Genecia Alluora, founder of the number one leading female entrepreneur network in Southeast Asia, supporting 1 million women to own and love the F word. Being fabulous, having freedom, financial independence and family. With a challenge to women everywhere to stop talking themselves out of their dreams. So why? Secrets of the Soul Rich Woman Blueprint identifies the excuses to let go of, the behaviors to adopt, and the skills to acquire on the path to growth, confidence, and believing in yourself to be recognized as a leader online, get clients online, and to have more impact on the world.

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Genecia Alluora: Stop believing the lies about who you are so you can become who you were meant to be. You are just an F word away from the life you want, the marriage you want, the family that you want is going to be fueled by the business and life you build. Join me, be a Soul Rich Woman. Alone we are strong. Together, we are unstoppable. Welcome to the show.

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Genecia Alluora: Welcome to today's episode. Today we're going to share with you. I'm going to share with you. Sell to everybody, Sell to nobody. Speak to one. Speak to many. Now, this is a very interesting concept because don't lose yourself trying to be everything to everyone. Okay? Now, in the online world, we want to be able to target what we call target one type of fish. One type of fish. Okay. Fish means potential customers, fish. All right. You want to target one type of customers or potential customers online. Because if you have a marketing budget of $1,000, where do you want to focus on? Of course, usually people will think, I want to target everybody, Genecia. I want to target the Pomfret, the Batang, the Barracuda, the Nemo, the Dolphins, the sharks. I want to target all these fishes and try to catch everybody, all the fish into my net. But did you know that by doing so first your energy will be depleted even before you know it, till your resources will be depleted even before you know it. Three, your voice becomes depleted even before you know it. Which means to say nobody will actually hear what you say. Because imagine this right now, if you have a laser that is pointing at one singular direction, this X right in front of you right now and this laser pointing to this x, the middle of the x.

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Genecia Alluora: And you keep pointing and that. Lasering through the X. Do you think there will be more power or will it be having ten axes and your laser trying to do a pointing throughout all the axes, which is weak. So what does this mean in the online space? It's always good to start focusing on one fish first because you need to be able to solve the problems of the fish. Whether is it, you know, solving the problem, for example, for this stay at home mom, the ten year stay at home mom whom we helped to build up her online presence and to launch her business online. Remember, we helped you to bring business online, not to do online business. It's two different things. So we launch an offline Chile business to an online world. And in two months she made four figures online. At the beginning, she only wanted to sell $2.99, which was really cheap because she calculated her costing, you know, it's not high. And then she said, oh, why don't I sell really cheap? Because I don't want people to think it's expensive because in the market, people only buy chili at $2.99. I said, No, you have to sell it at $10 or $9.90.

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Genecia Alluora: Because then you will be able to target those people who are busy people. First problem solving of people who have no time to make their own chili paste. Two, you are targeting people who have no time but one fresh chili. That means they want this specific chili that is freshly made every single week. No preservatives involved in making of the Chili. Three people who want healthy chili. This chili has no salt. No sugar and no oil. And because we are solving a special need, solving a special problem, we are no longer selling to everybody who wants to just eat chili. Because if you want to eat, just focus and target everybody. They can go to a supermarket. There's plenty of choices out there. So because she was able to understand the problem that she was solving, women who say, Yeah, I can do it myself too, but has no time. Yeah, I can do it myself too. But who wants a healthy chili? Then these people will come knocking on her door and saying, Yes, please sell me your chili right now.

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Genecia Alluora: And because of this targeting, she was not selling to everybody. In fact, she understood the concept of sell to everybody, sell to nobody, speak to one, speak to many. Within two months, she was able to make four figures online because she was targeted in her messaging. She did not try to be ten things to everybody because don't lose yourself trying to be everything to everyone. It's not going to work. Online space is really noisy. It takes 3 to 7 seconds to make an impression before the next finger swipe happens. Imagine you scrolling through your newsfeed if you can't even capture the attention of your fishes or your potential customers to be even interested in what you're doing, then how are you going to be successful online? Bring your business online to bring more customers to your business. Also pricing $10 versus $2.99.

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Genecia Alluora: Why would people pay? Because you solve a problem. You solve a need. That is why she was able to charge at this pricing $10 a packet. So if you are looking to shine online to be seen as a woman leader online to promote your products and services online, remember this. Sell to everybody. Sell to nobody. Speak to one. Speak to many. And of course, one more thing to add is never just about the products or services. It's always about your message and how you connect and resonate with your audience online. Well, I hope you enjoyed today's episode and I look forward to seeing you in the next one.

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Genecia Alluora: Thank you for joining me today. I would love you to connect with me on Linkedin, Facebook, or Instagram and share with me your thoughts on today's episode at Genecia Alluora. Alternatively, you can send me an email at hello@soulrichwoman.com. I have a free gift for you on our website. Secrets of personal branding and also how do you delegate 80% of your to do list to your assistant so you can make money online and focusing on your zone of genius? And that is available at soulrichwoman.com. Join the number one leading female entrepreneur network in Southeast Asia, connecting more than 200,000 women across the region. Be a Soul Rich Woman. Dream to shine. Woman leader, leader activated. Alone, you are strong. Together, we are unstoppable.